Collect, critically analyse and synthesise data and ideas.
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 Business SchoolÂBUSINESS MASTERSDISSERTATION GUIDELINES |
CONTENTS
INTRODUCTION.. 2
Aim of the dissertation. 3
Learning Outcomes. 3
Guidelines. 4
The Dissertation Calendar. 4
Please see OnlineCampus syllabus for the up to date deadlines. 4
The Dissertation Process. 5
Timings and Deadlines. 5
Dissertation Proposal Form.. 5
Proposed Topic. 5
Submitting Your Dissertation Proposal 5
Supervision. 6
Dissertation Tutor 6
Initial Contact with Supervisor 6
Continuing Contact with Supervisor 6
Supervision Time Available to Students. 6
The Nature of Supervision. 6
Problems with Supervision. 7
Selection of Topic. 7
Changes in Topic. 7
Originality. 7
Dissertation Structure. 8
Length. 8
Structure. 8
Preliminaries. 8
Body of Work. 9
End Material 9
Presentation. 10
Legibility. 10
Page Layout 10
Tables, charts, diagrams, photographs etc. 10
Footnotes, Endnotes, Headers and Footers. 10
Writing Style. 11
Submitting Your Work. 11
Confidentiality. 11
Academic Misconduct - Protecting Yourself 11
Plagiarism.. 12
Referencing. 12
Other Academic Misconduct 13
Retention of Working Papers. 13
Assessment 13
Assessment Criteria. 14
Disclosure of Marks. 14
Failed Dissertations. 14
INTRODUCTION
These guidelines are your handbook for the module and should provide you with much of the information you need to produce your dissertation. Anything you are uncertain about, or any points of interpretation that may arise should be initially discussed with your dissertation supervisor.
Business Masters Dissertation, 60 Level 7 Credit Points
The dissertation module is the single most important module you will take for your Masters degree. Not only is it worth 60 credits, but also, as you are required to work on a topic of your choice with minimum supervision, performance in and experience gained during its completion can often prove invaluable when applying for jobs. It is therefore vital that:
- You follow these guidelines, and obtain guidance from your supervisor on any points about which you are not sure.
- You allocate sufficient time to complete the dissertation thoroughly - it is worth a third of your marks - you should aim to spend about 600 hours working on it.
Aim of the dissertation
This module provides an opportunity for students to use and extend the knowledge and skills that they have acquired during their programme of study. Using appropriate research methodologies and data collection methods, students will critically synthesise a body of knowledge relevant to the taught programme (Extract from Module Descriptor)
Learning Outcomes
At the end of this module, the student will be able to:
- Collect, critically analyse and synthesise data and ideas.
- Present findings and recommendations in writing that confirm their understanding of the subject under investigation.
- Address and satisfy their specific research aims and objectives.
- Engage in critical reflection on the research process and the issue(s) under investigation.
- Identify both personal and professional learning and development outcomes emanating from the research process and written dissertation.
You should also be able to demonstrate
- A systematic understanding of relevant knowledge about organisations, their external context and how they are managed
- Application of relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the business or organisation
- A critical awareness of current issues in business and management which is informed by leading edge research and practice in the field
- An understanding of appropriate techniques sufficient to allow detailed investigation into relevant business and management issues
- Creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in business and management
- Ability to acquire and analyses data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations
In your dissertation you should
- Evaluate the rigour and validity of published research and assess its relevance to new situations
- Extrapolate from existing research and scholarship to identify new or revised approaches to practice
- Conduct research into business and management issues that requires familiarity with a range of business data, research sources and appropriate methodologies, and for such to inform the overall learning process
- Communicate effectively both orally and in writing, using a range of media
Guidelines
The dissertation is an individual piece of work, and there is no intention to unduly restrict students in their approach. In addition disciplines, even within the broad fields of Business and Management differ in their traditions.
These dissertation guidelines are therefore designed to:
- Inform students, staff and external examiners.
- Provide a common standard across School of Business and Enterprise Masters dissertations.
- Provide appropriate flexibility between topics, approaches and disciplines
Failure to comply with these guidelines (e.g. completion of calendar tasks by the appropriate deadline) may cause the final mark to be reduced or may invalidate, delay or prevent the award of a dissertation mark.
It is the YOUR responsibility to comply with the instructions laid out in these guidelines. Any variation from these guidelines will only be valid and binding if they are committed to writing and signed by you and your Dissertation Supervisor before submission of the final work. Such amendments may also require the agreement of the Dissertations Co-ordinator, Programme Leader and/or External Examiners.
The Dissertation Calendar
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The Dissertation Process
Timings and Deadlines
With the exception of the hand-in deadline which except in the case of previously agreed, documented Personal Extenuating Circumstances cannot be changed or re-negotiated, the other timings suggested in the calendar are for your guidance.
However if you fail to hand in a proposal form on time the allocation of a supervisor may be delayed, similarly, if you fail to meet with your supervisor before the specified date, your schedule will be put back. Missing the other suggested deadlines are clearly likely to have similarly negative consequences for the quality of your final submission. Given the importance of the dissertation module you are strongly advised to meet all of these deadlines.
Dissertation Proposal Form Â
The Dissertation Proposal form has three main purposes:
- To provide the Dissertation Co-ordinator with information about proposed projects so that appropriate dissertation tutors may be appointed.
- To help students formulate ideas about their dissertations and get them off to a quick start
- To help dissertation supervisors advise on the practicality and suitability of your ideas. In this respect the dissertation proposal is a form of âformativeâ assessment, which if advice is heeded, can improve your final product.
Proposed Topic
On the Dissertation Proposal Form we are looking for a brief summary of your topic.
The topic must lie within the field of Business and/or Management and:
- Be sufficiently focussed to be achievable with the time and resources available.
- Be linked to the availability of information. If such information is not available then that topic is not feasible. Make sure that information which is required is likely to be available. This will involve some time in the library and for checking that outside information sources are available. We suggest that you do this very early on in the process
Submitting Your Dissertation Proposal
Your Dissertation proposal must be submitted via the OnlineCampus platform.
Important:
- Students who submit their proposals late will find in consequence that the allocation of their supervisor will be delayed - and that the supervisor is less likely to be the person suggested/requested.
- Where proposals are submitted incomplete they will be returned. Again, this will necessarily delay the appointment of a supervisor.
The University can accept NO RESPONSIBILITY for the consequences of late or inadequately completed proposals.
Supervision
Dissertation Tutor
Dissertation tutors are appointed to supervise the process of a dissertation as much as the subject matter. Tutors cannot necessarily have specialist knowledge in all aspects of all topics, although we try to match supervisor with topic area as closely as possible and where there are a number of projects on a similar theme or area, group tutorials/supervisions may be arranged by an appropriate specialist in addition to your learning set arrangements.
Initial Contact with Supervisor
It is YOUR responsibility to make and maintain contact with your supervisor.
First contact should be made within 14 days of the allocation of a supervisor. If you have difficulty in making contact with your supervisor please email studentcare@college.ch
It is not acceptable to telephone and, upon finding the supervisor unavailable at that instant, to leave a phone number for the supervisor to make the first contact. If difficulty persists the student should speak immediately with StudentCare via LiveSupport (available via the OnlineCampus) or by email to studentcare@college.ch
Continuing Contact with Supervisor
If you are prudent, always ensure that at the conclusion of one tutorial, arrangements are made for the next contact.
Supervision Time Available to Students
You can expect 5 hours of your supervisorâs time, spread appropriately over the time available â but be aware that they will not be able to make all of that time available in the final weeks before submission. And donât forget that your supervisor is entitled to annual leave: make arrangements accordingly. To get most benefit from supervision you should ensure that you keep in contact regularly with your tutor. The time available is limited, and you are strongly advised to prepare thoroughly for tutorials to avoid unnecessary waste of contact time.
The Nature of Supervision
This is your dissertation, not your supervisors. Your supervisor is there to give you advice and guidance, not to tell you what to do or to write your dissertation for you. Most supervisors will look at sections of your dissertation to advise whether style and content are appropriate but you must not expects supervisors to read and comment on something as substantial as a final draft not least because the final submission would then no longer be your own work.
Problems with Supervision
Problems should be reported to the StudentCare services (by either student or tutor). Difficulties can usually be resolved informally, but in some cases a new supervisor may be allocated.
Selection of Topic
Responsibility for selection of a suitable dissertation topic rests with you.
Ideas for topics may come from many sources, but your proposal for research
- Must be related to subject matter relevant to business and management.
- Must be achievable as a Masters dissertation within the time-frame and resources available
- May be sourced from within your own work practice
- Is likely to evolve as the project progresses - talk with your supervisor, but donât worry that your original submission topic will be âset in stoneâ.
Changes in Topic
Although forward planning is essential, many good topics evolve as the project progresses. This is normal, and even to be expected. Donât worry if you feel your work is moving away from the topic you originally submitted. However the final title and topic should not be changed without the consent of your supervisor and any major change of topic (for example, to another subject area) must be made only after detailed discussions with your supervisor, and depending on the degree of deviation from the original, may require a resubmission of a proposal form.
Originality
It is the studentâs responsibility to verify that the approach to the dissertation topic is original and unique. It is the studentâs responsibility to verify that the title and the approach of the dissertation are original.
âOriginalâ, in the context of a Masters dissertation, means that it is the work of the student (e.g. it is not a collaborative project with another student or the supervisor), and that where content originates elsewhere such sources are identified and properly referenced.
âOriginalityâ in the context of Masters level work might include
- Testing an existing theory/idea in a new/different context/location
- Generating data to compare/contrast with existing work
- Extending an existing study or applying several related existing ideas/theories to a problem.
The emphasis for a Masters level student must be in demonstrating âmasteryâ of existing knowledge bases. The formulation of substantially novel ideas is the basis of a PhD, not a Masters dissertation.
Just how much âoriginalityâ is sufficient for the dissertation must be negotiated between the supervisor and student in each case, but it is wise to check that your project, or something similar, has not been previously submitted - lists are available via the library.
Dissertation Structure
The format below is that which is considered âconventionalâ for most dissertations. Substantial deviations from this format must, if they are to be valid and binding, be committed to writing and agreed by both student and supervisor before submission of the final work. Collect, critically analyse and synthesise data and ideas.. Such amendments may require the agreement of the Dissertations Co-ordinator and/or external examiners.
Length
The expected length of the full dissertation is 15,000 words of what is called body-text, meaning the text of the dissertation not counting the abstract, list of references and/or bibliography (there is actually a technical difference between these two things noted below). The body-text does not include the abstract, bibliographic entries, figure captions, tables, lists of abbreviations, appendices or any declarations or acknowledgements. The figure of 15,000 is approximate, and students need not make exceptional accommodations to fit the dissertation precisely into 15,000 words. The guidelines state that a 10% leeway from the suggested figure will be acceptable. The University Guidelines state, âThe word limit is designed to protect you from attempting over-ambitious projects, not to penalise initiativeâ, so the University denotes a fine line between prescription and recommendation. However, the Cumbria University Academic Handbook is prescriptive, as follows: where the word count exceeds 10%, the full assignment will be marked following which the appropriate penalty will be applied.
Where the word count exceeds the limit, the penalties detailed below will be applied:
0% - 10% - No penalty
Over 10% - 10 marks deducted, or pass mark awarded (whichever is the higher)
Over 30% - Mark capped at pass mark
Structure
The submitted dissertation will include 5 components:
- Preliminaries
- The body of work
- The evaluation
- End material
- Mandatory records
Preliminaries
Title Page
See format shown (Appendix A).
The title should be succinct yet clearly specify the content of the dissertation. Twelve words is normally the maximum length. It should be agreed and finalised as part of the final draft. It may be different from the original proposed title, but this must be agreed with your supervisor.
Abstract
100 â 500 words. See format shown (Appendix B)
Acknowledgements (Optional)
The student may wish to thank those people who have been particularly helpful in the preparation of the dissertation.
Declaration of Authenticity
(See Appendix C)
Table of Contents
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Glossary (optional)
If a dissertation contains unfamiliar abbreviations or technical terms it is helpful to include a glossary at this point.
Body of Work
Usually presented as a series of chapters
A conventional form, suitable for many dissertations might be:
- Introduction
- Aims and Objectives
- Literature Review
- Methodology
- Results
- Conclusions
Although all these elements must be present in every âbody of workâ it is not essential that they are presented either under those headings or, necessarily, in that order. It will very much depend on your subject and your approach - for example, for some topics it may be more appropriate to combine literature review and results, while for dissertations investigating how a topic might be best investigated the methodology(ies) used may also be the results!
It is important to discuss your proposed structure with your supervisor, especially if you feel the âconventionalâ approach is not appropriate.
Evaluation
You should, at some point in the work, comment on the limitations of what you have done, and, if appropriate, indicate how improvements might be achieved. This part may also include suggestions for further work, recommendations etc as appropriate to the research questions posed.
End Material
End material should include:
References: Citations of specific works referred to directly in the text. Make sure you use a conventional referencing system - Harvard or British Standard â for example, see the University Publication Getting it Right! viewable on the MD4801 BlackBoard page.
Bibliography: List of additional material consulted, but not directly cited in the text. Use Harvard system for this.
Appendices: (optional) charts, graphs, additional data, photographs, videos, maps, sample instruments etc which support the text, but are sufficiently marginal not to be included in the body of the work. Appendices are usually labelled alphabetically, although if there is little such material and it is all of a similar nature, it may all be included in one appendix.
Presentation
Legibility
The dissertation should be typed or word-processed. Spacing may either be set at double or one and a half line spacing. Spacing greater than double spacing is not acceptable. The body of the dissertation should be in a conventional Font (such as Arial, Times New Roman or Garamond, not a âfancyâ font) size 12 (Most of these guidelines are written in Arial Font Size 12).
Submitted copies of the dissertation must be produced in such a manner that the text is entirely legible. This means an image suitable for good reproduction from a photocopier.
Page Layout
Pages should be numbered in sequence at the bottom right hand corner, starting with and including the title page.
Margins and headings: Use substantial margin (+ 3cms). The right margin should be unjustified (left ragged), since the spacing between words used to make the right margin align often inhibits readability, while adding little aesthetically.
Tables, charts, diagrams, photographs etc
Conventionally, lists of numbers are regarded as âtablesâ, visual representations, such as charts, graphs, maps and diagrams are âfiguresâ and photographs âplatesâ. Each category should be numbered separately in sequence by chapter; e.g. Table 3.1 is the first table in Chapter 3. Each figure should be accompanied by a descriptive title, which completely explains the contents of the figure, and should have reference to them in the text.
It is not acceptable to insert photocopies of tables into the body of the dissertation. Tables should be word processed into the text. Generally this also applies to diagrams - no photocopies or scans from books. There may be occasions where photocopies are appropriate - to illustrate original historical material, or advertisements under discussion in the text, for example - but the use of these should be cleared with your supervisor.
Footnotes, Endnotes, Headers and Footers
There is no definitive ruling on the use of footnotes and endnotes. In some cases use of British Standard referencing can render footnotes unnecessary, in others the Harvard system with footnotes is more appropriate (see section below on referencing). Similarly, in some disciplines footnotes/endnotes are discouraged, while in others they can form an integral and important part of the narrative. It very much depends on your discipline, your subject matter, and the presentation of the work. If you decide that footnotes/endnotes are important for your work you should discuss with your dissertation supervisor which approach is most appropriate for your discipline and topic.
Please do not include your name, file name or similar in any header or footer
Writing Style
The level of writing must be appropriate to the level of the Masters degree. Specifically, attention should be paid to correct spelling, grammar, punctuation, sentence structure and clarity of style. The acid test is that it must maintain the confidence of the reader. Sloppy presentation may well be interpreted, if only subconsciously, as indicative of sloppy research. It is your responsibility to edit the text for errors - of fact, presentation, compilation and typing. Note particularly that spellchecker programmes do not always uncover homonym usage errors, such as principal / principle, there / their, or simple typographical errors that produce valid words (eg accidentally hitting s, f, g or h instead of âdâ when trying to write âdateâ.
In general, formal academic work is written in the third person, and first- and second person references (to I, you, we and us) are avoided. However, conventions are changing, and in some areas of some disciplines the use of the first person may be more appropriate. Seek the guidance of your Supervisor if you wish to depart from the third-person convention.
Students who wish to develop their English style and grammar may wish to make use of the support available to both domestic and international students. Contact Student Services if you want to take advantage of this support.
Submitting Your Work
- Submit the electronic copy of your dissertation via the OnlineCampus.
- Breathe a sigh of relief!
THIS ELECTRONIC COPY WILL BE SUBMITTED TO PLAGIARISM DETECTION SOFTWARE. NON-SUBMISSION, OR SUBMISSION OF A CORRUPT OR BLANK FILE WILL BE REGARDED AS AN ATTEMPT TO AVOID ELECTRONIC SCRUTINY FOR PLAGIARISM AND TREATED AS ACADEMIC MISCONDUCT.
Confidentiality
Confidentiality of dissertations is regarded as an exceptional circumstance, which may arise for example, if a student is given access to commercially sensitive material. Normally use of such material in the final submission is discouraged, but in individual circumstances this may be agreed by the Dissertation Supervisor and declared by the student to reception on submission. In these circumstances both copies of confidential projects will be pulped after a mark is agreed.
Academic Misconduct - Protecting Yourself
Although the vast majority of dissertations are completed without incident, every year there are a small number of cases subject to enquiries under the heading of âAcademic Misconductâ. By far the most common irregularity, often inadvertent, but nevertheless potentially damaging to your academic reputation, is Plagiarism.
Plagiarism
Plagiarism is the âunacknowledged incorporation in a studentâs work of material derived from the work (published or unpublished) of anotherâ. Examples of plagiarism include
- The inclusion of more than a single phrase from another personâs work without the use of quotation marks and acknowledgement of the source
- The summarising of another personâs work by simply changing a few words or altering the order of presentation without acknowledgement
- The use of another personâs ideas without acknowledgement.
- Copying the work of another student, with or without their knowledge or agreement.
Thus, the intellectual work of others summarised in the dissertation must be attributed to its source. It is assumed that all ideas, opinions, conclusions, specific wordings, quotations, conceptual structures and data, whether reproduced exactly or in paraphrase, which are not referenced to another source are claimed as being the work of the student. If this claim is false then an act of plagiarism has occurred which may result in disciplinary action at the course or University level. This may mean that your mark is reduced - perhaps to zero, or in severe cases you may not be allowed to graduate.
It is important that the work you submit:
- Is original in the context of a Masters project
- Gives proper acknowledgement to any work by others which is used in completing your project
In this context originality means that the project subject is presented in a way which differs from any other:
- Published works
- Study guides (including handouts from lectures etc)
- Projects of past or present students
This does not preclude the use of the same material from wider reading (to support it with examples, or relevant opinions and ideas, or to place it within the context of existing knowledge). In fact, credit is given for this kind of material - but it does mean that the sources of this kind of material must be identified.
Referencing
The best defence against accusations of plagiarism is scrupulous, accurate and detailed referencing of all your sources. Two styles of referencing are in common use: the British Standard (Numeric) System and the Harvard System. Either is acceptable: your choice may be informed by the nature of your narrative, your personal preferences or the traditions of your discipline.
In particular, you must ensure that:
- Words or phrases taken verbatim from published works are placed in quotation marks and the source acknowledged.
- Quotations take the form of brief and relevant extracts, which only exceptionally exceed about 100 words
- Where longer use of anotherâs work is appropriate, you summarise or paraphrase the actual words - but you must still reference the source.
- Sources of ideas as well as actual words are acknowledged.
Other Academic Misconduct
Other, more rarely encountered, areas of academic misconduct include
- Collusion - where a student submits, as entirely their own, work done in collaboration with another student.
- Ghosting - where a student submits as their own work something that has been produced in whole or part by another person on their behalf.
- Falsification - the âinventionâ of data, information, references, or any other work claimed to have been carried out as part of the dissertation.
Retention of Working Papers
In order to protect yourself from any accusation of Academic Misconduct you should retain all working documents e.g. notes, any photocopies of articles used, drafts etc until you have been formally notified of the award of your degree.
In rare cases the sources of information in a dissertation may not be entirely clear to the Examiner (Internal or External), or the originality or authorship of the work may be in doubt. When that occurs the student is notified by letter and asked to attend the University so clarification may be obtained. It is to your advantage to be able to easily demonstrate at such an interview the source(s) of your material. Being able to produce working papers may conveniently do this. We also reserve the right, as part of our quality assurance system, to ask a stratified sample of students to submit their working papers after projects have been submitted.
You donât need to keep every scrap of paper, but we do expect you to keep the bulk of the important working papers. For example, if youâve conducted a survey or questionnaire the originals should be kept - along with names and addresses of any firms, institutions or individuals involved. Keep all computer-based material on several media CD-R/memory stick etc - not on a hard disk - hardware failure will not be accepted as an excuse for not being able to produce evidence.
If it is not possible to establish the sources of material in the dissertation the award of the degree will be delayed until the matter is resolved.
Assessment
Your Dissertation Supervisor and at least one other member of academic staff will mark the dissertation independently. They will then meet to agree an appropriate mark. If there should be an irreconcilable difference of opinion, adjudication of the mark will take place by another member of staff and/or one of the external examiners. In any case, a sample of dissertations representing the range of marks awarded are scrutinised by the external examiners.
Assessment Criteria
!!!! Caution !!!!
The Dissertation Assessment Criteria are included as Appendix E of these guidelines as an aid to students in the preparation of their work, and as a guide to markers. Experience shows that a minority of students misinterpret such marking schemes. They are not writing guides - the criteria can be met in a variety of ways.
It is not expected that any single piece of assessed work will necessarily fall into the same category in all of the areas identified, so the mark awarded will normally reflect an averaging process, where a poor performance in one area can be compensated by better performances in others. However, the areas are clearly not independent, and it is, for example, very unlikely that an answer, which shows poor clarity of expression, or that failed to address major aspects of the issues under consideration would be awarded a high mark.
Disclosure of Marks
Marks awarded for dissertations are not available until AFTER the relevant Progression and Awards Board has met and approved them. Furthermore, you should note that predicting a potential mark before a dissertation is formally marked is very difficult - and tutors (including dissertation supervisors) are not allowed to do so. Please donât cause embarrassment by asking.
Every dissertation is marked twice (by the supervisor and another member of University staff). Some are marked a third (or more) time(s) either by External or Internal Examiners. The mark attached to a dissertation is a result of this complex process. It is therefore impossible, and indeed extremely foolhardy, for a supervisor to give a definitive view as to the standard a dissertation might reach. This does not, of course, preclude a supervisor giving general guidance as to the calibre of student work, but such guidance should be given and taken with due consideration to the above.
Failed Dissertations
You cannot be awarded a Masters degree if you fail the dissertation module (although, depending on your performance in other modules you may still be awarded a Post Graduate Diploma or Certificate). Unless Academic Misconduct has been demonstrated you will normally be given ONE further opportunity to re-submit a failed dissertation. The College may charge a fee for the repeat supervision being provided for the resubmission.
If this situation should arise students will be advised about their options after the Progression and Awards Board has considered the case.