Design and operationalize a change management model, from a critical perspective

Certification:  I certify that the whole of this work is the result of my individual effort and that all quotations from books, periodicals etc. have been acknowledged.

Student Signature:

Date:

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Academic Year:  2020-21

          Trimester :   

Module title: Creative Change and Innovation 

           Assignment no.  1

Module code: ONL703

           Word guide:  1,050 words

Percentage Weighting of this assignment for the module:               35%

Issue date :          

Return date :        

Lecturer :             

Second marker : 

Mark (%)

1

Critical analysis of the context within which change is being proposed.  (what change is being proposed, and why). 

You will need to apply theory to this section.

20

2

Selection and evaluative application of a change management model, which demonstrates its effectiveness within an organisation you are familiar with. (i.e. analysis of a change management model of your choice, with an explanation of how it would work in an organisation you are familiar with).  Please remember that change covers a number of aspects including processes and people.  This part of the assignment requires to consider as many aspects as possible that are impacted by change.

You will need to apply theory and theoretical discussion to this section.

50

3

Theoretical insight and discussion relating to the development of a communications strategy to ensure the effect management and delivery of a change management project, from launch to conclusion. 

You will need to apply theory, and theoretical debate to this section.

30

5

Harvard referencing principles are applied throughout the submission in the correct manner.  Authentic and academic sources have been utilised to support each section of the work

Omitting to reference correctly reduces work to a descriptive level only.

6

The work is presented to a professional and business-like standard and incorporates an introduction and summary.  Each section is clearly identified with a sub-heading.  International business English that is correctly structured and applied throughout.

The work shows some knowledge and required skills are present to a degree.  There may be appreciable error or omission of facts, poor structure, misdirection to the task, or poor conceptualisation or illustration of the work.  Evidence of analysis and evaluation is weak.  There will be indications in the work that the candidate is capable of improving it by further application to the task

Fail:

Marks in the range

30% – 39%

The work contains sufficient descriptive information.  There is some analysis and explanation with appropriate illustration and example, and some attempt to evaluate.  The work will generally be coherent and relevant, it will contain some useful proposals or solutions related to familiar solutions and there will be some attempt at originality.  It will be communicated clearly.

Pass:

Marks in the range of

40% – 49%

The work contains all the necessary contextual information.  There will be adequate analysis, explanation and conceptualisation, with appropriate illustration and example, and sound attempts to evaluate and judge.  The work will be substantially coherent and will contain relevant and feasible proposals or solutions related to familiar situations, some responses to uncertainty or ambiguity and some acknowledgements of the implications of change.

Pass:

Marks in the range of

50% – 59%

The work will contain complete explanations using most available information.  There will be substantial analysis; the ability to recognise evidence, use ideas, conceptualise, evaluate and judge in familiar situations will be clearly demonstrated.  Proposals or solutions will be contextually relevant and useful, with substantial evidence of the skill necessary to operationalize them in a variety of situations, including those in which uncertainty, ambiguity or change are present.  The work will provide evidence of originality and of useful knowledge transfer to novel situations.  It will be coherent and convincing.

Pass:

Marks in the range of

60% - 69%

The work will clearly demonstrate the ability to analyse accurately, reliably and fully, all relevant information; to use evidence; to conceptualise, evaluate and judge; to propose and operationalise effective solutions, and to show substantial originality and creativity in a variety of familiar situations or in the face of ambiguity, uncertainty or change.  It will demonstrate valuable knowledge transfer and propose feasible solutions for a wide range of situations.  Evidence of the ability to innovate will be present.

Pass:

Marks in the range of 70% and above