Critically apply international digital marketing theories and models.

ASSESSMENT COVER SHEET(AS2) 

Important - Submission Guidance:

Students should provide a completed assignment cover sheet with all the essential details (including module, student name and ID number. All assignments should be submitted in electronic format via college systems on or before the submission deadline. The e-submission system will not allow late submissions. Students should upload his/her individual report to Turnitin for checking and submission

Assignment Aim:

The aim of this assignment is to test your knowledge and ability on the critical application of international theory, concepts and models of the practical issues associated with Digital Marketing, and to critically analyse and recommend Digital Marketing strategies in a constantly changing international business environment and also for you to specifically, to demonstrate your knowledge and ability to:

• Evaluate international digital information sources
• Research and analyse issues facing an organisations digital marketing effectiveness in international markets
• Appreciate the shift from traditional to digital marketing
• Recommend appropriate international digital marketing strategies and
• To demonstrate your understanding how customer behaviour can be influenced through digital marketing in international markets

Assessment Descriptions

This assessment is for a formal report with a maximum word limit of 3000 words plus or minus 10%. Words in tables, diagrams and appendices including reference lists will not be counted. Students should note that there may be penalties for assignments which are over or under the permitted word count. In line with a topical context selected by the tutor, within the international business environment the student is expected to evidence critical thinking and analysis commensurate with this master’s level degree as well as demonstrate rigorous academic research. Critically apply international digital marketing theories and models.

The word length required for the Report is 3000 words plus or minus 10% excluding diagram, tables and references.

Students should note that there may be penalties for assignments which are over or under the permitted word count. 

Assignment Format Guidance

Title page: The details of the Module, student name and ID number.

Contents page: Should be provided with page numbers.

Introduction: The background, the context and the aim of the report. Starts on Page 2

Key Sections: As many as necessary in line with the questions required of you.

Summary and Conclusion: Overall findings of the investigation: the overall picture that has emerged and the implications.

References: Identification of literature and other sources used and referred to in the text. Ensure that all references are quoted at the end of any quotations, definitions and web-sourced materials. Submission of a report without references will not be allowed. Use the Harvard referencing system for your referencing. Critically apply international digital marketing theories and models.

Format – A formal report structure with page numbers, headings, section or chapter numbers, contents, introduction and summary and/or conclusion.

Appendices  Do not provide appendices, unless agreed with your module tutor.

Helpful Guidelines

What are the characteristics that will attract a high mark ?

• Background reading is critical for this assessment, and you are encouraged to engage with a range of contemporary sources - in addition to books available in the library please also ensure that you are using the electronic resources.
• We will be looking for reference to specific and relevant examples that serve to address the main points you are addressing in your reports.
• Avoid a case study by case study approach and instead develop your discussion around key themes, Case studies should serve to highlight both the positive and negative impacts of your arguments.
• All report documents should be clearly and accurately referenced throughout.

Structure of the reports

• To start, make sure you have understood what the report topic title is asking you to consider, and plan your report accordingly.
• Your individual reports should be clearly structured, with clear progression between the different segments or elements
• There should be no repetition or overlap between the different reports and ensure that you clearly focus in terms of topic.

Depth and knowledge of the subject

• Background reading is critical for this assessment, and you are encouraged to engage with a range of contemporary sources - in addition to books available in the library please also ensure that you are using the electronic resources.
• We will be looking for reference to specific and relevant examples that serve to address the main points you are addressing in your reports and ensure that your sources are up to date.
• Your discussion should make reference to the both the positive and negative. Critically apply international digital marketing theories and models.
• Try and avoid being too descriptive and demonstrate a level of research, critical thinking and analysis commensurate with this master’s level degree; start by identifying the key themes and use these as the structure for your reports
• Avoid a case study by case study approach as this tends to lead to a level of repetition, and  does not allow the level of comparison/critique that would be expected.

Ability to convey information accurately and succinctly

• It is important that the overall structure of your reports flow coherently so think carefully about how the respective parts of the report fits together.
• Check all spellings and grammar!
• Check all referencing to ensure you adhering to the Harvard convention.

Plagiarism and Collusion Explained

Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is defined as the act of using the work of others, intentionally or unintentionally, without acknowledging the source of that information or inspiration. “Even if the words are changed or sentences are put in a different order, the result is still plagiarism” (Cortell 2003).

Collusion is described as the submission of work produced in collaboration with others for any given assignment based on the assessment of individual work when one person shares his/her work with others who submit part or all of that work as their own work. In this assignment, it is acceptable to discuss various ideas and concepts with others, but the substantive application and coverage in your submission must be your own work Critically apply international digital marketing theories and models.

Guidelines on Harvard Referencing System

Any information or work that is not yours needs to be referenced as per the Harvard Referencing System or else may be considered as plagiarism. Copying from someone’s work can be unintentionally done if you are unaware of the rules for acknowledging and referencing direct quotations.

The Harvard system of citation requires you to use a given convention that places primarily the authors’ surnames and year of publication within the text.

For example:

According to Bell (1999), as you write your report, you will use a citation to indicate in your text the source of the information. This is called in-text referencing.

The authors and publication information cited within the main body of your work must be listed in the reference list. For example:

Bell, J.; (1999), ‘Doing your Research Project’, (3rd Ed), Buckingham: Open University Press.

Detailed guidance on the Harvard Referencing System (HRS) is available on the Virtual Learning Environment (VLE).For further details and guidelines on Harvard Referencing, visit the following link: http://tinyurl.com/jtq47gm or follow the instructions on Harvard Referencing Guide provided by London Met University Library.

Marking Guide

Criteria	Weighting
Critical Analysis, Evaluation and Quality of Arguments/Discussion. including Integration of academic (not press, media or jargon from the web) and theoretical concepts Critically apply international digital marketing theories and models.	40%
Background Research and Use of Relevant Theory and Key References to support the content and to reflect appropriate Learning Outcomes Including :  How the application of digital marketing strategies will aim increase the profitability of the company- 10% The ethical and moral limitations related to digital marketing strategies- 10% The digital marketing channels that you are recommending and how these may be affected by the different cultures the company markets to. - 10% How digital marketing can increase the level of engagement with customers? – 5% How the change in consumer behaviour and trends have influenced businesses to adopt digital marketing strategies? – 5%	40%
Structure (Appropriate sections and appearance, formatting etc.)	10%
Presentation (Academic writing style and referencing)	10%