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Critically analyse the need for destination management.

Destination Management

Unit Reference Number

L/616/2694

Unit Title

Destination Management

Unit Level

7

Number of Credits

20

Total Qualification Time (TQT)

200 Hours

Guided Learning Hours (GLH)

100 Hours

Mandatory / Optional

Mandatory

Unit Grading Structure

Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ ability to critically analyse the role of tourism and the visitor economy in modern international tourism destinations from a range of theoretical perspectives. Learners will gain a critical understanding of broader perspectives required to manage and market tourism in the modern international city, and to inform their tourism and marketing strategies.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will:

Assessment Criterion – The learner can:

1.

Be able to critically evaluate the factors that influence destination management.

1.1

Critically analyse the need for destination management.

1.2

Critically analyse the impacts of tourism in destinations.

1.3

Critically evaluate the influence of external factors on the development of tourist destinations.

2.

Be able to critically analyse the role of destination management organisations.

2.1

Critically review the emergence of destination management and marketing at the local, national and international levels.

2.2

Critically analyse the roles of destination management organisations.

2.3

Critically evaluate the factors that influence the performance of destination management organisations.

3.

Be able to critically evaluate the influence of stakeholders on destination management.

3.1

Review the range of stakeholders that influence destination management.

3.2

Critically evaluate the aims and influence of interest groups in the development of destinations.

4.

Be able to critically appraise the relationship between destination management and destination marketing.

4.1

Critically analyse the relationship between destination marketing and destination management in a range of destination management organisations.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met

Assessment Criteria to be covered

Assessment type

Word count (approx. length)

All 1 to 4

All ACs under LO 1 to 4

Coursework

4500 words

Indicative contents

  • Defining and analyzing tourism destinations
  • Destination management
  • The multi-scalar nature of destination management
  • The role of Destination Management Organisations
  • Factors influencing the tourism destination management process
  • Stakeholder analysis
  • The public, private and third sectors in tourism destinations
  • Transport and tourism destinations
  • The relationship between destination management and destination marketing
  • Community engagement and consultation
  • Sustainable development
  • Destination Management Planning
  • Resourcing tourism destination management plans
  • Evaluation of tourism destination management plans.

Indicative Reading list

Core text:

Morrisson, A. (2013) Managing and Marketing Tourism Destinations. Abingdon: Routledge

Additional Reading:

Howie, F. (2010) Managing the Tourist Destination. London: Thompson

Mason, P. (2008) Tourism Impacts: Planning and Management. Abingdon: Routedge UNWTO (2007) A Practical Guide to Tourism Destination Management. New York: UNWTO Vidken, A. and Granas, B. (2014) Tourism Destination Development. London: Ashgate

Wang, Y. and Pizam, A. (2013) Destination Management and Marketing: Theories and Applications. London: CABI

Journals

  • International Journal of Culture, Tourism and Hospitality Research

  • International Journal of Tourism Research

  • Journal of Travel Research

  • Journal of Sustainable Tourism

  • Managing Leisure: an international journal

  • Tourism Analysis

  • Tourism and Hospitality Management

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Example Answer

Critically analyse the need for destination management

The Need for Destination Management

Destination management is integral to the success and sustainability of tourism destinations. It encompasses the strategic planning, development, and marketing of a destination to optimise its appeal while ensuring that its economic, social, cultural, and environmental resources are protected for future generations. The need for effective destination management has grown significantly as the tourism industry has become more competitive and complex. Below, we will critically analyse the importance of destination management in addressing the challenges and seizing the opportunities within the tourism sector.

Maximising Economic Benefits

One of the primary objectives of destination management is to enhance the economic viability of a destination. Effective destination management ensures that tourism is a significant contributor to the local economy, providing income and employment opportunities for residents. A well-managed destination can diversify its tourism offering, attract a wide range of visitors, and extend the tourism season. By developing strategic partnerships with local businesses, authorities, and stakeholders, destination managers can create sustainable revenue streams and maximise the economic impact of tourism.

However, without effective management, destinations may suffer from over-reliance on tourism, which can lead to market saturation, fluctuating demand, and seasonal instability. Strategic management can address these challenges by fostering a balanced and diversified tourism economy, thus reducing dependency on any one sector and ensuring long-term financial stability.

Destination management refers to the coordinated planning, development, and marketing of tourism destinations to ensure sustainable growth and visitor satisfaction.

Key factors include political stability, economic trends, environmental concerns, stakeholder interests, and technological change.

Destination Management Organisations (DMOs) oversee marketing, coordination between stakeholders, and long-term strategic planning for destinations.

Marketing promotes the image of a destination, while management ensures that visitor experiences match that image sustainably.

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