Critically analyse the need for destination management.
Destination Management
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Unit Reference Number |
L/616/2694 |
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Unit Title |
Destination Management |
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Unit Level |
7 |
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Number of Credits |
20 |
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Total Qualification Time (TQT) |
200 Hours |
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Guided Learning Hours (GLH) |
100 Hours |
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Mandatory / Optional |
Mandatory |
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Unit Grading Structure |
Pass / Fail |
Unit Aims
The aim of this unit is to develop learners’ ability to critically analyse the role of tourism and the visitor economy in modern international tourism destinations from a range of theoretical perspectives. Learners will gain a critical understanding of broader perspectives required to manage and market tourism in the modern international city, and to inform their tourism and marketing strategies.
Learning Outcomes and Assessment Criteria
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Learning Outcome – The learner will: |
Assessment Criterion – The learner can: |
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1. |
Be able to critically evaluate the factors that influence destination management. |
1.1 |
Critically analyse the need for destination management. |
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1.2 |
Critically analyse the impacts of tourism in destinations. |
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1.3 |
Critically evaluate the influence of external factors on the development of tourist destinations. |
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2. |
Be able to critically analyse the role of destination management organisations. |
2.1 |
Critically review the emergence of destination management and marketing at the local, national and international levels. |
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2.2 |
Critically analyse the roles of destination management organisations. |
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2.3 |
Critically evaluate the factors that influence the performance of destination management organisations. |
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3. |
Be able to critically evaluate the influence of stakeholders on destination management. |
3.1 |
Review the range of stakeholders that influence destination management. |
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3.2 |
Critically evaluate the aims and influence of interest groups in the development of destinations. |
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4. |
Be able to critically appraise the relationship between destination management and destination marketing. |
4.1 |
Critically analyse the relationship between destination marketing and destination management in a range of destination management organisations. |
Assessment
To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
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Learning Outcomes to be met |
Assessment Criteria to be covered |
Assessment type |
Word count (approx. length) |
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All 1 to 4 |
All ACs under LO 1 to 4 |
Coursework |
4500 words |
Indicative contents
- Defining and analyzing tourism destinations
- Destination management
- The multi-scalar nature of destination management
- The role of Destination Management Organisations
- Factors influencing the tourism destination management process
- Stakeholder analysis
- The public, private and third sectors in tourism destinations
- Transport and tourism destinations
- The relationship between destination management and destination marketing
- Community engagement and consultation
- Sustainable development
- Destination Management Planning
- Resourcing tourism destination management plans
- Evaluation of tourism destination management plans.
Indicative Reading list
Core text:
Morrisson, A. (2013) Managing and Marketing Tourism Destinations. Abingdon: Routledge
Additional Reading:
Howie, F. (2010) Managing the Tourist Destination. London: Thompson
Mason, P. (2008) Tourism Impacts: Planning and Management. Abingdon: Routedge UNWTO (2007) A Practical Guide to Tourism Destination Management. New York: UNWTO Vidken, A. and Granas, B. (2014) Tourism Destination Development. London: Ashgate
Wang, Y. and Pizam, A. (2013) Destination Management and Marketing: Theories and Applications. London: CABI
Journals
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International Journal of Culture, Tourism and Hospitality Research
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International Journal of Tourism Research
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Journal of Travel Research
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Journal of Sustainable Tourism
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Managing Leisure: an international journal
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Tourism Analysis
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Tourism and Hospitality Management
