ADVANCED BUSINESS RESEARCH METHODS
Assignment Briefs
OTHM Level 7 Diploma in Strategic Management and Leadership
Qualification Number: 603/2181/7 | July 2025
Assessment guidance for criterion referenced marking.
The assessment grading criteria characterises the level of complexity and demand expected of students at each level of qualification. Please note that these are generic descriptors which apply mainly, though not exclusively, to written academic work.
Any further unit-specific assessment criteria, such as number of words, should be clearly stated in each individual assignment brief.
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Result. |
Level 3 |
Level 4 |
Level 5 |
Level 6 |
Level 7 |
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Pass |
Detailed answers to all parts of the questions or tasks. Clearly structured and focused, demonstrating overall coherence and in-depth understanding of the unit content and assessment requirements.
Evidence of the use of independently sourced material, well applied in all contexts.
Very few errors in grammar as appropriate. |
Detailed response to all relevant parts of the questions or tasks, with evidence of clear understanding of the issues.
Well-structured with evidence of independent reading supporting the argument.
Clear evidence of a range of independently sourced material, well applied in all contexts.
Very few errors in referencing or grammar or syntax as appropriate. |
Very full, independent response to the assignment, applying relevant material well beyond any module input, demonstrating independent study.
Excellent understanding and application of relevant theory, concepts and models. Very clear logical structure.
Very few errors in referencing or grammar or syntax as appropriate. |
Excellent links between relevant ideas, theories and practice. Evidence of independent learning and the ability to engage critically and analytically with a wide range of contextually relevant resource material.
Demonstration of original insights supported by well-structured overall argument.
Very few errors in referencing or grammar or syntax as appropriate. |
The work demonstrates engagement in an academic debate which presents clear evidence of a considered understanding of the topics studied. There is evidence of clear synthesis of theoretical issues and practice.
A critical analysis of theoretical models and/or practical applications has resulted in originality. Very few errors in referencing or grammar or syntax as appropriate. |
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Fail |
Little attempt to engage with assignment brief. Learning outcomes not fully met. |
Little attempt to engage with assignment brief. Learning outcomes not fully met. |
Little attempt to engage with assignment brief. Learning outcomes not fully met. Inadequate demonstration of knowledge or understanding of |
Little attempt to engage with assignment brief.
Learning outcomes not fully met. |
Whilst some of the characteristics of a pass have been demonstrated, the work does not address each of the outcomes for the specified assessment task. |
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Inadequate demonstration of knowledge or understanding of key concepts, theories or practice. |
Inadequate demonstration of knowledge or understanding of key concepts, theories or practice. |
key concepts, theories or practice. |
Inadequate demonstration of knowledge or understanding of key concepts, theories or practice. |
The work may be an overly descriptive account demonstrating minimal interpretation, and there is very limited evidence of analysis, synthesis or evaluation. No counterarguments or alternative frames of reference are generated or considered. |
ADVANCED BUSINESS RESEARCH METHODS
| Unit Reference Number | J/616/2726 |
| Unit Title | Advanced Business Research Methods |
| Unit Level | 7 |
| Number of Credits | 20 |
| Total Qualification Time | 200 Hours |
| Guided Learning Hours (GLH) | 100 Hours |
| Mandatory / Optional | Mandatory |
| Unit Grading Structure | Pass / Fail |
Unit Aims
The aim of this unit is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.Learning Outcomes and Assessment Criteria
| Learning Outcomes – the learner will: | Assessment Criteria – the learner can: |
| 1. Be able to develop research approaches in a relevant context. |
1.1 Appraise business research problems. 1.2 Develop and justify appropriate research aims and objectives within a defined scope and timeframe. 1.3 Critically explore, select and justify research approaches. |
| 2. Be able to critically review literature on a relevant research topic. |
2.1 Critically analyse different theoretical approaches to a research problem. 2.2 Create a structured and thorough critical literature review. |
| 3. Be able to design business research methodologies. |
3.1 Critically evaluate relevant research methodologies to reflect the research objectives. 3.2 Design an appropriate methodology in terms of the research objectives for a defined population. 3.3 Justify the methodology selected in terms ofthe research objectives within agreed ethical guidelines. |
| 4. Be able to develop a research proposal. |
4.1 Create a research question, literature review and methodology. 4.2 Propose techniques for use with quantitativeand qualitative data collection and analysis. |
Task 1 of 1 - Research Proposal (AC 1.1, 1.2, 2.1, 2.2, 3.1, 3.2, 3.3, 4.1, 4.2)
There is no scenario for this assignment.Instead, you must propose an independent, small scale research project about an area of interest to you within a relevant Strategic Management and Leadership context.Ideally, the research proposal should deal with an opportunity or a problem at an organisation where you have worked at previously or are currently employed in.You are advised to check with your tutor that your choice is appropriate.Instructions
In this task, you will need to produce a research project proposal . You need to research and think about a business problem related to an organization, industry or sector. The problem mut belong to a specific functional area of the business (e.g. Marketing OR HRM OR Technology & strategy OR SCM etc.), in your research proposal you must address the following:
1. Introduction
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Introduce the problem or opportunity with supporting data and trends.
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Clearly explain the background to the problem or opportunity, and justify the reasons for, and the value of, the research to your employer and the wider academic community.
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Outline the research project’s aims and objectives.
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State the limitations and scope of the proposed research.
2. Literature Review
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Critically review key literature and recent academic publications around the subject area discussing key definitions, current theoretical frameworks, and research carried out in similar areas.
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Develop a conceptual and theoretical framework for the research from the literature review explaining how and why it supports and informs your approach the research process.
3. Research Methodology
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Explain and justify your research approach and strategy.
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Data collection:
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Discuss data collection methods.
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Select the instrument, design it and justify an appropriate method with an outline of a pre-test/pilot to be included as an appendix.
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Clearly outline the administration of the data collection process.
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Population and Sampling: Define the research population, sampling strategy and clarify access to respondent issues.
- Data Analysis: Describe and justify how you propose to analyse and report the results and findings of your research with a discussion about reliability and validity and the management of error.
4. Statement of Ethics
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Discuss access to respondent issues, permissions from organisation to conduct research, confidentiality, rights of withdrawal, consent, management of data security etc.
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Develop a plan using GANTT Chart from start to completion of the research.
5. Timeline
Delivery and Submission:
- 1 x MS Word Research Proposal – 2500 words excluding TOC, diagrams, references and appendices
Referencing:
- Each section must reflect any supporting Harvard style citations.
- A comprehensive Harvard style reference list must be included at the end of the work.
- An extended bibliography of at least twenty academic, journal and industry relevant sector sources to be included at the end of the end of the work.
Evidence to be submitted:
- MS Word Research Proposal - 2500 words