Taking a case study approach, critically assess the global strategy of a multinational corporation (MNC) of your choice. Using theoretical models studied in this module, analyse the MNC’s competitive positioning and international expansion strategies
Module Handbook 2024/25
Course: MSc/PgD International Business
Ulster University Business School
QA Business School
Table of Contents Module Code: BMG872 (63828) 1
Table of Contents . 2
1. Module Overview and Communication .. 3
2. Sustainable Development Goals (SDGs) and Graduate Attributes (GAs) in your module . 4
3. Aim and Learning Outcomes . 7
4. Assessment and Feedback . 8
5. Learning Resources . 12
6. Organisation and Management
7. Student Voice and Support Services
1. Module Overview and Communication
Module Details
Module Title
Global Strategy Development and Implementation
Module Code
BMG872
Module Level
7
Credit points
15
Module Status
Core
Semester
1
Location
QA – London & Birmingham
Delivery Mode
Face-to-face
Contact Details and Communication Methods
Module Coordinator
ATUL SETHI
Teaching Staff Contact Details
General Information, Queries and Consultations
If you require advice on any aspect of the module, please read the guidance provided here, in the Module Handbook.
For General Queries, please utilise the class Discussion Board. For Specific Queries or studies advice, you can avail of the ‘Virtual Office Hours’. Please contact your module tutor if you have questions relating to the module or wish to schedule an appointment. Please note, we aim to respond to emails within 48 hours during the working week.
Module Announcements
Key announcements will be presented during tutor-led activities.
Out of class communication including notifications, reminders, etc will be distributed via the Blackboard Announcement tool. You will receive a duplication of the announcement direct to your student email inbox. It is essential that you check your emails regularly.
It also advisable that you download the ‘Blackboard’ App as an alternative to access these announcements, notifications, and reminders as well as content.
2. Sustainable Development Goals (SDGs) and Graduate Attributes (GAs) in your module Sustainable Development Goals (SDGs)
The UN SDGs are a comprehensive set of global goals to end poverty, protect our planet, and improve living conditions of the Global Population. You are encouraged to think critically and reflect on SDGs in the context of this module.
The following SDGs are relevant in the context of this module:
Ulster University’s Graduate Attributes are a high-level set of competencies, developing universal understandings, skills, qualities, and values.
As a result of engaging with this module you will have opportunities to develop and practise the following selected attributes:
Thriving Individual
D
A
Engaged Learner
D
A
Enhancing Potential
Confidence and Resilience
Well-being
Growth Mindset
Subject Specialist
Creative Problem Solver
Researcher
Critical Thinker
Collaborative Professional
D
A
Active Citizen
D
A
Responsible Team Player
Effective Communicator
Enterprising Innovator
Digital Fluent Professional
Citizen with Integrity
Inclusive Citizen
Sustainable Citizen
Future Thinker
KEY:
D = Developed
A = Assessed
Summary Assessment Information
This module will be assessed via one item of assessment
Type
Assessment method and submission date:
Percentage (%) and word count equivalent
Feedback due date
Individual Assignment
3000-word individual assignment
Tuesday 2nd Sep 2025 at 12 noon
100%
+3 weeks post submission date
Assessment Guidance
1) Word count includes the title page, contents page, in-text references and citations but excludes tables, reference list and appendices.
2) Your work should include references to relevant journal articles and other good quality information sources and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the ‘Guide to Referencing in the Harvard Style good use of all the support services offered by your Faculty Subject Librarian , further details are in the Learning Support Services Section.
3) Y ou should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band.
4) In addition, you should refer to the standard assessment guidelines as presented in your Course Handbook/Support Area, this includes guidance and policies on referencing style, plagiarism, etc.
5) We recommend the use of Studiosity which offers constructive feedback on draft written submissions within 24 hrs.
6) Coursework must be submitted by the dates specified. Coursework submitted after the deadline, without prior approval, is not normally accepted. For further guidance on the late submission of coursework, please see the course handbook.
7) Non-compliance with the word limit will result in a penalty being applied in accordance with the University Word Limit Policy which can be found on your Course Support Area in Blackboard.
Coursework Coursework – BRIEF
Taking a case study approach, critically assess the global strategy of a multinational corporation (MNC) of your choice. Using theoretical models studied in this module, analyse the MNC’s competitive positioning and international expansion strategies. Evaluate the MNC’s success in different global markets, considering its adaptation to local contexts. Additionally, discuss how emerging trends in technology and sustainability impact the MNC’s global strategy. Finally, propose recommendations for enhancing the MNC’s competitive advantage and global performance, using insights from the theoretical models.
a) Detailed assessment guidance will be given in the Week 2
b) Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Course Area by the specified date and time outlined in the Key Assessment Information Table above.
c) All submitted assignments should have the file name:
i) "SurnameFirstNameBNumber"
ii) e.g. BrownJohnB00001234_AssignmentOne.
Coursework 1 – FEEDBACK
Written feedback on the assessment will be provided via Blackboard with 21 days.
Coursework 1 – ASSESSMENT RUBRIC/MARKING PROFORMA
Excellent 70 – 100
Very Good 60 – 69
Good 50 – 59
Poor (fail) 45-49
Fail 0-44
Knowledge
Knowledge and understanding
20%
Exceptional knowledge and understanding of relevant, complex principles and concepts and the development and advancement of ideas and practice
Wide knowledge and depth of understanding of importance principles and concepts and the development of ideas and practice.
Appropriate knowledge and depth of understanding of key principles and concepts with some understanding of their relevance to and development in practice.
Basic knowledge and depth of understanding of key principles and concepts with only a very basic understanding of their relevance to and/or development in practice.
Very limited/superficial knowledge and depth of understanding of key principles and concepts with very basic understanding of their relevance to and/or development in practice displayed
Application
Evidence of application of theoretical models/concepts
30%
Excellent identification and advanced application of theoretical concepts or models informed and critically analysed extensively by current research and practice in this area.
Very good identification and application of theoretical concepts or models informed and analysed by current research and practice in this area.
Good identification and application of theoretical concepts or models with some link to research in this area.
Occasional identification and application of theoretical concepts or models.
Limited identification and application of theoretical concepts or models
Analysis
Analysis and interpretation
25%
Critical insightful evaluation and synthesis of a wide range of views, issues and complex information which demonstrates a highly original and reflective approach.
Critical evaluation and synthesis of a wide range of views, issues and complex information which demonstrates an original and reflective approach.
Some critical evaluation and synthesis of key issues and material.
Some basic evaluation and synthesis of pertinent issues and information. Lacks originality and/or reflection.
Very limited evaluation. Mainly description of key issues and information. Lacks originality and reflection.
Reading
Reading, referencing, bibliography/reference list
15%
Extensive evidence of integrating high quality and relevant supplementary sources. Outstanding citations, referencing and bibliography in accordance with Harvard guidelines.
Evidence of extensive reading of supplementary sources. Comprehensive citations, referencing and bibliography in adherence to the Harvard guidelines.
Evidence of reading of supplementary sources. Adequate citations, referencing and bibliography mainly in accordance with the Harvard guidelines
Limited evidence of supplementary reading. Citations, referencing and bibliography limited and not in adherence to the Harvard guidelines.
Minimal/limited evidence of additional reading. Inadequate citation, referencing and bibliography.
Structure
Presentation, structure, grammar, and spelling
10%
Outstanding well-directed presentation, logically and coherently structured, sophisticated style adopted. Correct grammar and spelling throughout.
Excellent presentation, logically structured and a coherent style adopted. Mainly correct grammar and spelling.
Acceptable presentation, clear orderly structure and coherent style used. Acceptable grammar and spelling.
Adequate presentation and structure, very basic style. Errors in grammar and spelling.
Poor/inadequate presentation and structure. Basic approach adopted. Errors in grammar and spelling.
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