Evaluate project management techniques and critically appraise their use.

Assessment Information – What you need to do

This assignment is a group assignment. 

This assignment requires you as a group of 4-5 students (i.e., 4 is minimum & 5 is maximum) to record a Video Poster Presentation using any real-life organisation of your choice to assess the industry’s competitive landscape. Then, identify a product development project from the selected organisation to critically discuss the project’s lifecycle in the industry. The group poster presentation will need to assess the trends, opportunities and challenges facing the industry of the selected company using critical strategic analysis tools and theories. Also, analyse the various stages of the project’s lifecycle using relevant project management tools/frameworks. Finally, considering your strategic analysis outcomes, the group presentation will provide recommendations for how the company can maintain a competitive position in that industry.

Choosing a company: 

The group can choose any organisation they like from any part of the world and from any industry. However, the chosen organisation must currently be in business and its existence can be verifiable (through the availability of an official website, for example).

Information collection and Poster preparation: 

Use Microsoft PowerPoint to create your poster. Your PowerPoint should only contain two slides: a cover page with group members details and your video link and a poster slide (follow the step-by-step guidance for students provided in guidance document in Assessment 1 brief folder). Ensure the content is in a poster format visible to the assessors when presenting your pre-recorded content. In completing this group poster presentation, you may wish to search the internet sources for information about your chosen organisation and its industry. Websites, newsletters, articles, business news magazines, blogs, and other sources may be valuable to find the information you need.

For assistance with developing your group poster presentation, please click here for a session on creating an academic poster.

No printout of poster is required.  

Criteria for Assessment - How you will be marked.

Further information on university mark descriptors can be found here. 

This assignment is designed to ccontribute to the assessment of the following learning outcomes: 

• Evaluate project management techniques and critically appraise their use.
• Use the multiple different perspectives and approaches to strategy to select and apply appropriate analytical techniques to the various stages of a project’s life cycle.

Assessment Details

The poster presentation recording should not exceed 15 minutes in length.

There will be a penalty of a deduction of 10% of the mark for work exceeding the time limit by 10% or more.

Academic Integrity and Generative AI Use

In submitting a piece of work for assessment it is essential that you understand the University`s requirements for maintaining academic integrity and ensure that the work does not contravene University regulations. Some examples of behaviour that would not be considered acceptable include plagiarism, re-use of previously assessed work, collusion with others and purchasing your assignment from a third party. For more information on academic offences, bad academic practice, and academic penalties, please read chapter four of our academic regulations.

Generative AI tools cannot be used for this assessment. You must not use generative artificial intelligence (AI) to generate any materials or content in relation to your assessment.