Custom-Written, AI-Free & Plagiarism-Free Academic Work by Assignment Experts

Assignment Experts UK is a trading name of AKOSZ TEC LTD (Company No. 11483120). View on Companies House

1. Critically analyse the characteristics of strategic decisions and explain what is meant by strategy and strategic management.

Assignment Brief

B: Learning Outcomes

  1. Critically analyse the characteristics of strategic decisions and explain what is meant by strategy and strategic management.

  2. Critically evaluate the role of organisational stakeholders, structures and processes and how stakeholders’ expectations shape strategy.

  3. Critically assess and apply appropriate concepts and principles of strategic management in an organisational context.

C: Assessment Task

Applying what you have learnt from the module content, you are to produce a fully referenced written submission of approximately 3000 words (+/- 10%) that uses appropriate models, frameworks and concepts to analyse a strategic business issue (s) within a chosen organisation. 

Note: The chosen organisation cannot be one you have already significantly referred to in other assignments or dissertation.

D: Specific Criteria/Guidance

E: Key Resources

De Wit, B., & Meyer, R. (2010). Strategy, Process, Content, Context: An International Perspective. (4th ed.). London, UK: Thomson Learning.

Johnson, G., Scholes, K., Whittington, R., Agwin, D., & Regner, P. (2017). Exploring Strategy: Text and Cases. (11th ed.). Harlow, UK: Pearson Education.

Mintzberg, H., Ahlstrand, B., & Lampel, J. (2009). Strategy Safari. (2nd ed.). Harlow, UK: FT Prentice Hall.

Supported by:

Ansoff, I. (1987). Corporate Strategy. London, UK: Penguin.

Clegg, S. R., Schweitzer, J., Whittle, A., & Pitelis, C. (2017). Strategy Theory and Practice. (2nd ed.). London, UK: Sage Publishing Ltd.

Coulter, M. (2012). Strategic Management in Action. (6th ed.). London, UK: Prentice Hall.

Cummings, S., & Wilson, D. (Eds.). (2003). Images of Strategy. Oxford, UK: Blackwell Publishing.

Doherty, T., & Horne, T. (2013). Managing Public Services: Implementing Changes - a Thoughtful Approach to the practice of management. (2nd ed.). London, UK: Routledge.

Finlay, P. (2000). Strategic Management: an Introduction to Business and Corporate Strategy. London, UK: FT Prentice Hall.

Haberberg, A., & Rieple, A. (2001). The Strategic Management of Organisations. London, UK: FT Prentice Hall.

Mintzberg, H., & Quinn, J. B. (2003). The Strategy Process. (4th ed.). Harlow, UK: Pearson Education.

Pettinger, R. (2004). Contemporary Strategic Management. Basingstoke, UK: Palgrave Macmillan.

Porter, M. (2004). Competitive Advantage: Creating and sustaining superior performance. New York, NY: Free Press.

Segal-Horn, S. (ed). The Strategy Reader. (2nd ed.). Malden, MA: Blackwell Business.

Thompson, J., & Martin, F. (2014). Strategic Awareness Management & Change. (7th ed.) London, UK: Thomson.

White, C. (2004). Strategic Management. Basingstoke, UK: Palgrave Macmillan.

Whittington, R. (2001). What is Strategy and Does it Matter? (2nd ed.). London, UK: Thomson.

 

100% Plagiarism Free & Custom Written,
tailored to your instructions

Sample Answer

Strategic Management Report: Strategic Challenges and Competitive Position of Netflix

Introduction

Strategic management is concerned with how organisations make long-term decisions to achieve competitive advantage and maintain sustainability in changing business environments. It involves analysing internal capabilities, external pressures, stakeholder expectations, and market conditions to guide organisational direction.

This report critically analyses the strategic challenges faced by Netflix, one of the world’s largest digital streaming companies. The report examines the characteristics of strategic decisions, the role of stakeholders, organisational structures and processes, and the application of strategic management concepts within the organisation.

Netflix is an appropriate organisation for strategic analysis because it operates in a highly competitive and rapidly evolving industry shaped by technological disruption, changing consumer behaviour, and intense global competition. The report applies strategic management frameworks including PESTLE analysis, Porter’s Five Forces, SWOT analysis, stakeholder analysis, and Porter’s Generic Strategies to evaluate the company’s strategic position.

Understanding Strategy and Strategic Management

Strategy refers to the long-term direction and scope of an organisation designed to achieve competitive advantage through the use of resources within a changing environment. According to Henry Mintzberg, strategy is not only a formal plan but can also emerge through organisational behaviour and adaptation over time.

Strategic management involves analysing the business environment, setting objectives, implementing decisions, and evaluating performance. It differs from operational management because it focuses on long-term organisational survival and positioning rather than day-to-day activities.

Strategic decisions are characterised by complexity, uncertainty, and long-term impact. They often involve high levels of risk and affect the entire organisation. For Netflix, strategic decisions include international expansion, investment in original content, pricing strategies, and technological innovation.

One of the key strategic challenges for Netflix is maintaining subscriber growth while controlling rising production costs in an increasingly competitive streaming market.

External Environment Analysis: PESTLE Framework

Political Factors

Netflix operates globally and is affected by different government regulations regarding censorship, taxation, and media distribution. Countries such as China impose strict restrictions on foreign streaming services, limiting Netflix’s access to certain markets.

Political tensions between countries can also affect content licensing agreements and international operations.

Economic Factors

Economic conditions strongly influence consumer spending on entertainment subscriptions. During economic downturns, customers may cancel streaming subscriptions to reduce expenses.

Inflation and currency fluctuations also affect Netflix’s profitability, particularly because the company operates across multiple international markets.

Social Factors

Consumer behaviour has shifted significantly towards on-demand digital entertainment. Streaming services have become more popular than traditional television, especially among younger audiences.

However, changing viewer expectations create pressure on Netflix to continuously release high-quality content.

Technological Factors

Technology is central to Netflix’s business model. The company relies on advanced algorithms, artificial intelligence, and data analytics to personalise recommendations and improve user experience.

Rapid technological change also increases competition, as new platforms can enter the market more easily.

Legal Factors

Netflix must comply with copyright laws, licensing agreements, and data protection regulations across different countries. Failure to comply could lead to legal penalties and reputational damage.

Environmental Factors

Streaming services consume significant energy through data centres and digital infrastructure. Increasing environmental awareness may pressure companies like Netflix to improve sustainability practices.

Because it operates in a highly competitive global industry and faces major strategic challenges linked to technology and innovation.

Balancing content investment costs with maintaining subscriber growth and profitability.

Stakeholders influence organisational decisions through their expectations, interests, and level of power.

Netflix mainly uses a differentiation strategy through original content and personalised streaming experiences.