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1. Critically evaluate a range of key theories and approaches associated with Business Strategy.

Contemporary Business Strategy

Assessment Information

 

This assignment is designed to assess learning outcomes:

1. Critically evaluate a range of key theories and approaches associated with Business Strategy. 

2. Critique the suitability and feasibility of approaches associated with Corporate Strategy. 

3. Evaluate the importance and the problems inherent in strategic choices and implementing strategies.

 

This assignment is an individual assignment.

 

This assignment requires you to:

 

As a newly qualified Business Administration graduate, you have been recruited as a Business Consultant by the company “Uber”.

 

You have been asked to review the “Uber’s” external and internal environment, strategic position (business, corporate and international level strategies) and to suggest ways to grow and improve its profitability (competitive advantage).

 

Discuss the approach in detail how you will do this.

You need to apply any academic models or frameworks that you would use to support your analysis.



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