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1. Discuss the development of business idea and the value proposition (20% out of 80%)

Summative Assessment: Individual Business Report (80%)


Complete a report of 4,500 words which needs to cover all the following aspects.
1. Discuss the development of business idea and the value proposition (20% out of 80%)

2. Discuss main industry vulnerabilities and market dependencies (10% out of 80%)

3. Discuss customer requirements (10% out of 80%)
4. Discuss the business strategy (10% out of 80%)
5. Discuss main marketing aspects (10% out of 80%)

6. Discuss how the business is financed and what the revenue model is (10% out of 80%)

7. Identify and discuss who the suppliers of your business could be (5% out of 80%)

8. Discuss what kind of people the business should recruit (5% out of 80%)

Please ensure that your report has a strong academic foundation including theory, empirical evidence and references. If you use material from case studies or company websites remember that these need to be properly quoted and referenced just like all other materials.

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