1.1 Critically apply the principles and practices of quantitative and qualitative research on a practical level | Unit 701
Unit 701: Research Methods
Unit code: Y/506/9133 RQF level: 7
Aim
The aim of the unit is to develop the learner’s knowledge and understanding of academic practice and approaches to research. It utilises a problem‐based learning approach to develop your practical competence in aspects appropriate to academic practice and research in business and management.
The unit aims to allow learners to:
- Develop the ability to conduct research into business and management issues that require familiarity with a range of business data, research sources and appropriate methodologies;
- combine theoretical and practical programme elements and personal development by building the academic skills and qualities within a holistic approach;
- gain confidence and competence in the academic skills required to study successfully at the Masters level and beyond.
- When you have completed this module, you should have developed skills in the following areas:
- The principles and practice of quantitative and qualitative research with a practical view of the whole process from idea to required output.
- Defining research and development questions and prioritising these in relation to contemporary managerial and business need as reflected in current student perceived situations, expert opinion and peer reviewed sources.
- Finding, selecting and reviewing literature.
- Methodology, instrumentation and research design to suit specific nature of fieldwork.
- Analysing data, interpreting data and evidence.
Learning Outcomes and Assessment Criteria
Unit 701: Research Methods
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Learning Outcomes
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Assessment Criteria
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1. Be able to understand and apply different research methods that can provide realistic and applicable outcomes
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1.1 Critically apply the principles and practices of quantitative and qualitative research on a practical level
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1.2 Define research and development questions and prioritise them in relation to contemporary managerial and business needs
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2. Be able to use standard research methodologies
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2.1 Produce critical literature reviews based upon research methodology
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2.2 Use methodology, instrumentation and research design appropriate to the specific nature of fieldwork
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2.3 Critically apply statistical methods
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3. Be able to produce research reports
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3.1 Plan and deliver management research projects using research methodologies
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3.2 Provide written research reports that include data visualisation
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3.2 Address ethical issues in research
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Indicative Content: Unit 701: Research Methods
In this unit learners will study a number of models, concepts and ideas which can be used to help manage team performance.
These will include:
- Systems of interest
- Boundary critiques
- Multiple perspectives
- Emergent properties
- Reference systems
- Maps and Models - Our models, our selves
- Context is everything
- Diagnosis and Analysis
- Your research Focus? – Some Questions
- Your research strategy
- The nature of data and information
- Taxonomy, ontology and epistemology
- Mode 1 and 2 Knowledge
- Tacit and explicit knowledge
- Methods and techniques for collecting data and information
- Criteria for selecting data and information
- Sources of data and information
- Different types of research
Suggested Resources
- Bruce, I. (2008) Market Research in Practice: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research, 2nd ed., London: Kogan Page.
- Bryman, A. (2008) Social Research Methods, Oxford: Oxford University Press.
- Callingham, M. (2004) Market Intelligence: How and why organisations use market research, London: Kogan Page Ltd.
- Cassell, C. & Symon, G. (2004) Essential Guide to Qualitative Methods in Organisational Research, London: Sage.
- Cottrell, S. (2008) The Study Skills Handbook, 3rd ed., Basingstoke: Palgrave Macmillan.
- Daymon, C. & Holloway, I. (2011) Qualitative Research Methods in Public Relations and Marketing Communications, 2nd ed., London: Routledge.
- Fink, A. (2009) How to Conduct Surveys a Step by Step Guide, 4thed., London: Sage Publications.
- Gill, J. & Johnson, P. (2010) Research Methods for Managers, 4th ed., London: Sage Publications.
- Hackley, C. (2003) Doing Research Projects in Marketing, Management and Consumer Research, London: Routledge.
- Keegan, S. (2009) Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets (Market Research in Practice), London: Kogan Page.
- Malhotra, N.K. & Birks, D.F. (2007) Marketing Research an Applied Approach, 3ed., London: Pearson Education Ltd.
- Yin, R.K. (2008) Case Study Research: Design and Methods, (Applied Social Research Methods), 4th ed., London: Sage Publications
Unit 701: Research Methods
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