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4. Determine the most appropriate way to implement a chosen strategy.

MODULE TITLE: Strategic Planning for the Hospitality Industry

Learning Outcomes Covered:

4. Determine the most appropriate way to implement a chosen strategy.

5. Critically evaluate current and future strategies with regard to their likely effectiveness.


Assessment Scenario:

You are to assume the role of a hospitality consultant undertaking a strategic analysis of an institution, company or enterprise of your choice that is operating in the hospitality industry. Hospitality organisations typically operate within a network of service organisations and are often interdependent and interrelated. Therefore, the organisation that you may wish to consider include, within the following sector: • Leisure, recreation and entertainment venues • Hotels, hostels, resorts, camping grounds, bed & breakfast establishments • Restaurants, bars, clubs and cafes • Travel agents, tourism operators, transport • Travel and tourism association.

Assessment Questions:

1. Critically analyse the factors affecting the successful implementation of strategies on the following four business functions. (LO 4)

- Leadership - Structural Design - Information and Control Systems - Human Resources

2. Analyse and evaluate the different performance metrics of your chosen organisation and how this may affect the effectiveness of the business strategies?

- Critical Success Factors (CSFs) - Key Performance Indicators - The Balance Scorecard

3. Critically evaluate key elements (Diagnosis, change agents, managing change programmes and levers for change) in managing strategic change and leading types (Adaption, Reconstruction, Revolution and Evolution) of strategic change.


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