a Analyse the role of management within Alphabet Games during a change in strategy.

Assessment task 4

Outcome covered 5

Assessment task instructions

This assessment covers Outcome 5 of Business Culture and Strategy. It is based on the case study of Alphabet Games.

Each of the following questions must be correctly answered. In some cases it is possible, to make use of diagrams or tables in your answer. You do not need to do this if you do not feel it is required. However, a diagram or table on its own is not likely to be enough to provide a full answer. If you do use a diagram or table, you will probably need to provide some accompanying explanation or discussion.

a Analyse the role of management within Alphabet Games during a change in strategy.

b Explain the possible impact of two competing influences upon any change management programme within Alphabet Games.

Using a recognised model, analyse changes that have, or could occur, within Alphabet Games.

d With reference to an established conceptual framework, suggest how the management of Alphabet Games may minimise and overcome resistance to any changes they could implement.