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A critical examination of the roles retail and investment banks play in providing banking services to their customers, looking at customer expectations, the problems caused by differing objectives and conflicts facing all parties.

Assignment Brief

Kindly follow the instruction and ready report according to that please. Due date 16th August. Pls add some figures and tables in the Appendixes according to the report.

Investment & Banking

Words 1650

You are required to produce an overall Report which answers:

A critical examination of the roles retail and investment banks play in providing banking services to their customers, looking at customer expectations, the problems caused by differing objectives and conflicts facing all parties.

Recommended format of report.

Front page (no word count)

Contents Page (no word count)

  1. Introduction (150)

  2. Methodology (150)

  3. Findings (1200 – 1300)

    • 3.1 The role played by retail banks and investment banks within the financial services sector in providing banking services to their customers.

    • 3.2 The customers’ expectations of retail and investment bank providers

    • 3.3 Conflicts and problems caused by differing objectives faced by both the customer and the retail and investment banks

  4. Conclusions (150 +)

  5. References (no word count)

  6. Appendices (no word count)

Note:

  • The work is to be presented in Report format i.e. with a front sheet, contents page, numbered sections and paragraphs, Appendices and References.  All pages to be numbered.

  • Your work must contain a critical perspective.

  • It is important that your work makes reference to relevant literature, and that it is properly cited and referenced using the Harvard system. 

  • It is essential that you use correct English language, grammar and punctuation.

  • Ensure you consider morals and ethics in the conflicts part

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Sample Answer

Investment & Banking Report: Roles, Expectations and Conflicts in Retail and Investment Banking

Introduction

The banking sector plays a central role in supporting economic activity by providing financial services to individuals, businesses and governments. Within this sector, retail banks and investment banks perform distinct but interconnected functions. Retail banks focus on everyday financial services such as savings accounts, loans and mortgages, while investment banks deal with complex financial activities such as underwriting, mergers and acquisitions, and capital market operations.

Despite their importance, tensions often arise due to differing objectives between banks and their customers. Retail customers typically seek security and affordability, while investment banking clients aim for high returns and strategic financial growth. At the same time, banks themselves are driven by profitability, which can create ethical and operational conflicts.

This report critically examines the roles of retail and investment banks, explores customer expectations, and analyses the conflicts that arise due to differing objectives, with consideration of ethical implications.

Methodology

This report is based on secondary research using a range of academic and professional sources. These include peer-reviewed journal articles, textbooks on banking and finance, and industry reports. Additional information has been gathered from financial institutions’ annual reports and reputable financial news sources to ensure current relevance.

The approach taken is analytical and critical, rather than purely descriptive. Theories related to financial intermediation and stakeholder expectations have been applied to understand the behaviour of banks and customers. Ethical considerations have also been incorporated, particularly when examining conflicts of interest.

The use of multiple sources allows for a balanced perspective, ensuring that the discussion reflects both theoretical understanding and real-world practice. All sources have been referenced using the Harvard referencing system to maintain academic integrity.

Retail banking serves individuals, while investment banking focuses on large financial deals and corporate clients.

Because banks want profit, while customers want fair and safe financial services.

Excessive risk-taking by investment banks that affected the whole economy.

Customers rely on banks to protect their money and provide honest services.

Amelia

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Rachel

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Elliot

Didn’t feel generic at all. The examples actually helped me understand the topic better.

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Tyler

Super clean and professional. Feedback was really positive, especially on the evaluation part.

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