Analyse and discuss the drivers of globalisation for OnePlus, its strategy in India so far, and the reason behind its success
Write a 2,000 words report in response to the following tasks.
Title: OnePlus. Chinese Smartphone Company in India.
(1) Analyse and discuss the drivers of globalisation for OnePlus, its strategy in India so far, and the reason behind its success (1000 Words)
(2) Discuss the significance of the India market for OnePlus growth (400 words)
(3) Discuss the possible challenges OnePlus could face in India going forward. What should OnePlus do to emerge as a leading player in India Smartphone market (600 Words)
References: Recent ones (Harvard)
This item of assessment covers the following learning outcomes. For the full list of learning outcomes for the module, please refer to the Module Study Guide.
• Explore and critically analyse contemporary critical business management issues.
• Evaluate the organisational constraints and contexts.
• Apply understanding of critical issues within differing organisational contexts.
• Evaluate and critically analyse the impact of critical issues on business sustainability.
• Develop appropriate responses to the challenges which the issues present.
• Apply critical and diagnostic thinking.
• Develop solutions to contemporary issues
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