LO1: Understand the current structure of the hospitality industry

Assignment Brief

Unit 1. The Contemporary Hospitality Industry

LO1: Understand the current structure of the hospitality industry

1.1: Analyse the current scale, scope and diversity of the hospitality industry in Hong Kong.

1.2: Discuss the organisational structure of different hospitality organisations

1.3: Assess the role of hospitality related organisations and professional bodies

LO2: Understand staffing in the hospitality industry

2.1: Assess the staffing requirements of different hospitality industries

2.2: Discuss the roles, responsibilities and qualification requirements for hospitality staff

Scenario

The hospitality industry is one of the fastest growing industries in the world. The development of Asia’s hospitality service is paralleling with the strong economic growth in the region. Critically examine the industry and carry out the following tasks:

Task

Task 1.1 Analyze the current structure of the hospitality industry

- Describe the different sectors of the hospitality industry

- Analyze the scale and scope of the hospitality industry

- Discuss the diversity of the hospitality products and services

Task 1.2 Discuss the organizational structure of different hospitality organizations

- Discuss the organizational structure of a hotel or restaurant in Hong Kong

- Discuss the organizational structure of a theme park or airline company in Hong Kong

Task 1.3 Assess the role of hospitality related organizations and professional bodies

- Assess the different hospitality support organizations in Hong Kong

Task 2.1 Assess the staffing requirements of different hospitality industries

- Assess the different staff types in different hospitality organizations

Task 2.2 Discuss the roles, responsibilities and qualification requirements for hospitality staff

- Discuss the roles and responsibilities of hospitality staff

- Discuss the different types of qualification requirements of hospitality staff

Sample Answer

The Contemporary Hospitality Industry – Hong Kong

Task 1.1: Analyse the Current Structure of the Hospitality Industry

Sectors of the Hospitality Industry

The hospitality industry includes several key sectors that work together to meet guest needs:

• Accommodation – Hotels, resorts, hostels, guesthouses (e.g. The Peninsula Hong Kong, Harbour Grand).

• Food and Beverage (F&B) – Restaurants, cafés, bars, fast food (e.g. Maxim’s Caterers, Café de Coral).

• Travel and Tourism – Airlines, travel agencies, cruises (e.g. Cathay Pacific, Hong Kong Airlines).

• Entertainment and Recreation – Theme parks, casinos, cinemas (e.g. Hong Kong Disneyland, Ocean Park).

• Events and Conferences – Convention centres, exhibition halls (e.g. AsiaWorld-Expo, HKCEC).

Each sector serves both local and international customers and supports the growth of the economy and job market.

Scale and Scope of the Hospitality Industry in Hong Kong

Hong Kong is a major tourism hub in Asia. Before the pandemic, it welcomed over 55 million visitors annually, with tourism contributing significantly to GDP.

• Scale: Includes thousands of businesses from small family-run hostels to global hotel chains like Marriott and Hilton.

• Scope: Covers services like accommodation, fine dining, airport lounges, business meetings, and entertainment for tourists, business travellers, and locals.

The industry serves various markets: leisure, business, MICE (Meetings, Incentives, Conferences, and Exhibitions), and luxury tourism.

Diversity of Hospitality Products and Services

Hong Kong’s hospitality industry offers a wide range of products:

• Cultural experiences (e.g. dim sum dining, traditional teahouses)

• Luxury and budget accommodation

• Fine dining to street food

• Eco-tourism and heritage tours

• Multi-lingual services for international visitors

This diversity ensures that people from different cultures, income levels, and travel purposes are all catered to effectively.

Continued...