Principles of Digital Communication – Robert G. Gallager
It explains each concept in a very lucid manner along with illustrations, interesting and easy to understand the subject at basic level. However, a book may be too technical in terms of only digital communication since the technical part of the communication methodology is vast and therefore very elaborate.
Articles: https://www.ijcsmc.com/docs/papers/January2016/V5I1201629.pdf
https://www.britannica.com/topic/media-convergence/Transmedia-storytelling https://truedigitalcom.com/social-media/
(the true digital site has got a lot of informative challenge-to-solution examples that are explained through various scenarios)
https://commongroundpr.com/socially-speaking-with-teens/
Though CGPR is a company website, the information they have on the website is useful. They have given short scenarios (like the URL shared) where they analyse the need for social media – the medium, the strategy, the audience, the brand and the objective.
The articles provide a good view on where digital communication is taking the world to, specially the millennial. It will help understand the constructs and approaches for social media strategies, efficient use of mediums, building good use cases, effectively targeting audiences, need for good and creative content at al.
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