Key tourism figures of the allocated country
Coursework Assessment Brief
Assessment Details
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Unit Title: |
Global Travel and Tourism with field Trip |
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Unit Code: |
QHO439 |
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Module Leader: |
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Level: |
4 |
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Assessment Title: |
Global Tourism Perspective |
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Assessment Number: |
AE2 |
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Assessment Type: |
Presentation |
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Restrictions on Time/Word Count: |
20 slides incl. references and notes |
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Consequence of not meeting time/word count limit: |
There is no penalty for submitting below the time limit, but students should be aware that there is a risk they may not maximise their potential mark. Assignments should be presented appropriately in line with the restrictions stated above; if an assignment exceeds the time limit this will be taken in account in the marks given using the assessment criteria shown. |
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Individual/Group: |
Group |
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Assessment Weighting: |
70% |
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Issue Date: |
Week 1 |
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Hand In Date: |
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Planned Feedback Date: |
4 weeks after submission date |
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Mode of Submission: |
on-line |
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Number of copies to be submitted: |
One presentation per group, plus individual notes. Where on-line submission via ‘Solent Online Learning’ is used, students are not required to submit a hard copy. |
Anonymous Marking
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This assessment:Is exempt from anonymous marking |
Assessment Task
You will be provided with ONE international tourist destination country.
The presentation must include the following insights
- Key tourism figures of the allocated country (domestic and international);
- Choose at least 4 of the Tourism Competitiveness Index indicators from the World Economic Forum (WEF) and discuss country Morocco;
- Choose TWO of the following perspectives and discuss :
- Rural tourism
- Urban tourism
- Initiatives towards sustainable tourism development
- Key tourism resources and natural and cultural attractions to promote to the audience.
The use of maps and figures of the appointed tourist destination country is mandatory.
Please attach the notes for each slide in a word document.
Sample Answer
Morocco is a North African country known for its rich cultural heritage, diverse landscapes, and growing tourism industry. Tourism plays a significant role in Morocco’s economy, attracting millions of domestic and international visitors each year. In 2019, before the pandemic, Morocco welcomed over 13 million international tourists, contributing substantially to national revenue and employment in the hospitality and travel sectors. Domestic tourism is also strong, with Moroccans frequently visiting cities like Marrakech, Fes, and Casablanca, as well as coastal and mountain resorts.
Examining Morocco using four indicators from the World Economic Forum’s Tourism Competitiveness Index highlights both strengths and areas for improvement. Firstly, the country scores well in the natural and cultural resources category, with attractions such as the Atlas Mountains, the Sahara Desert, historic medinas, and UNESCO World Heritage sites. Secondly, infrastructure is a mixed picture; major cities have modern airports, road networks, and rail connections, but rural areas often remain less accessible. Thirdly, Morocco benefits from a supportive regulatory and business environment, including visa policies that facilitate travel for European and North American tourists. Fourthly, safety and security are relatively strong compared to other countries in the region, although petty crime in tourist areas remains a concern.
From a rural tourism perspective, Morocco has capitalised on its mountain villages, desert experiences, and traditional agricultural communities. Rural tourism initiatives include guided treks in the Atlas Mountains, camel tours in the Sahara, and immersive homestays that allow tourists to experience Berber culture. These initiatives support local economies, preserve cultural traditions, and provide authentic experiences to visitors. Sustainable tourism practices are increasingly integrated, with eco-lodges and community-based tourism promoting environmental conservation and cultural respect.
From an urban tourism perspective, cities like Marrakech, Fes, Casablanca, and Rabat are major hubs for culture, shopping, and culinary tourism. Marrakech’s medina, bustling souks, and luxury resorts attract high numbers of international tourists, while Casablanca provides a modern urban experience with historic landmarks. Urban tourism supports Morocco’s hospitality industry, creating jobs in hotels, restaurants, and entertainment, and allowing for diverse tourism products from luxury stays to budget travel.
Key natural and cultural attractions in Morocco include the blue streets of Chefchaouen, the historic medina of Fes, the coastal city of Essaouira, and the expansive Sahara Desert. The Atlas Mountains provide opportunities for trekking, skiing, and adventure tourism, while the desert offers camel treks and overnight stays in traditional camps. Culinary tourism is also significant, with Moroccan cuisine being a major draw, including tagine, couscous, and mint tea experiences.
Maps highlighting Morocco’s major cities, mountain ranges, and desert areas help tourists visualise travel routes and plan itineraries. Figures showing annual tourist arrivals, distribution between domestic and international tourists, and revenue contribution provide context on the economic importance of tourism in Morocco.
Continued...
