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LO1: Demonstrate knowledge and understanding on key decision theories and principles and interpret different approach to business decision making processes.

Essay on Business Decision Making

Learning outcomes assessed:

LO1: Demonstrate knowledge and understanding on key decision theories and principles and interpret different approach to business decision making processes.

LO3: Evaluate and interpret results generated by data modelling and forecasting techniques, including those provided by specialised statistical computer software

LO5: Apply, and demonstrate an understanding of, relevant management science techniques.

 

ABC plc is a computer software company trading in the UK and some parts of the Europe. Strategic managers of ABC plc are looking to invest in a new business. They have called new business proposals and finally, chosen two projects in managers’ discretion to make final decision. Initial investment required for project A is £40,000 and for project B is £60,000. The rate of return expected is at 12%. The net cash flows for two projects can be summarized as below:

 

Year

Project A – Motor Software Project

Project B – Hardware Project

0

(£40,000)

(£60,000)

1

£8,000

£10,000

2

£12,000

£20,000

3

£16,000

£25,000

4

£20,000

£30,000

5

£30,000

£40,000

 

You are required to write an essay on business decision making, covering the payback period and NPV, and financial and non-financial factors used to aid decision making.

 

 


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