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To describe, in detail and in your own words, one or more innovation theories of your choice (deep knowledge of one major innovation theory will be enough as a basis for a high mark, and you should not choose more than two innovation theories),

Instructions for assessment

This assignment is focused on the selected organisation. Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task. The report should address the following:

1) To describe, in detail and in your own words, one or more innovation theories of your choice (deep knowledge of one major innovation theory will be enough as a basis for a high mark, and you should not choose more than two innovation theories),

2) To apply each of your chosen theory or theories in explaining the historical development of one or more products and/or services, and the possible future development pathways of your products or services.

Please note that the emphasis is on application (innovation models should be applied to the organisation)! Appropriately referenced data should be used in support of your arguments and discussion.

The principal requirement of this report is to provide a critical analysis of the developmental trajectory of your invention and to suggest how your chosen theory or theories may help in illuminating the historical and future development of the invention. In undertaking a critical analysis, due consideration must be given to contributory factors in the commercial success of your products, services, or processes that have contributed to moving the products etc. beyond a novel invention to an innovative product, service, or process with a clear promise of social impact on its intended audience.

Please be specific in explaining which part/s of your chosen theory you are applying, and how you propose to apply your theory, firstly in explaining the historical development of your product/service/process, and secondly in predicting one or more ways in which your product/service/process may develop in future. The more specific and detailed your explanation of how your theory or theories help (or do not help) you explain and predict your chosen products etc. the higher your mark is likely to be.

The report should not exceed 3,000 words + 10%. Appendices are allowed outside this limit but NO MORE than 6 pages.


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