ULO 1: Evaluate the key concepts, models and theories upon which the practice of marketing is based.

MBA704 – Marketing, Positioning and Consumers

Learning Outcome Details

ULO 1: Evaluate the key concepts, models and theories upon which the practice of marketing is based.

ULO 2: Apply the fundamental principles involved in managing marketing from an executive to director perspective to achieve appropriate organisational outcomes.

ULO 3: Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions.

GLO 1: Discipline-specific knowledge and capabilities.

GLO 2: Communication.

GLO 3: Digital Literacy.

GLO4: Critical thinking.