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Using Social Cognitive Theory (Bandura,1986), write a 1250-word essay that examines factors that impact the individual conduct of staff in the case studies attached below.


Using Social Cognitive Theory (Bandura,1986), write a 1250-word essay that examines factors that impact the individual conduct of staff in the case studies attached below.

• You are expected to examine at least two factors from Bandura’s model (personal, environmental, behavioural).

• You must support your explanation with

  • a minimum of THREE academic sources from the module’s reading list, 
  • TWO additional sources of your choice, and
  • examples from the case studies.

• Your arguments should be clearly structured and written in an appropriate style.


This is a skills module. As a result, you will be assessed on how well you have developed the research and writing skills practiced during the year.

Allocation of Marks

Your grade will be based on how well you address the following points:

1. Task response: a direct answer to the task, supported by explanation of relevant theory, and direct application to an organisation from the case studies

2. Structure: clear paragraphs and logical flow

3. Use of information from sources: including interpretation, evaluation and application

4. Clarity of expression


Make sure that you use texts from the reading list in the module guide, and that additional sources you select are relevant and academic.

Points to consider

• Be careful to make sure that you focus on the task. There is a lot that can be said about the organisations in the case studies, but your task is specific, and you will be penalised for examining irrelevant points. Make sure that your essay is focused on how factors impact on conduct.

• You might choose to examine some of the more complex sides of the model

  1. How the factors impact each other
  2.  How the model relates to change and learning
  3. but always staff focused on answering the task set

• Note: managing your word count is challenging. You need to find a balance:

  • write about enough factors that your essay is a full response to the task, but
  • examine each factor in detail,
  1. Interpreting the theory
  2.  Explaining the impact on conduct
  3. Applying the factor and its impact to the organisation.

Apply Bandura’s Social Cognitive Theory to the case study

Identify specific personal, environmental, behavioural factors; AND

Explain relationships between the factors

EVERY paragraph should have academic evidence as support to your discussion

Case Study : Change of Technology in Liverpool Care Trusts

Recently, a number of NHS care organisations in Liverpool have decided to work together to advance the technology they use. The main goal is to improve their care for service users.

In the past, different NHS trusts in Liverpool competed against each other. This includes NHS Liverpool CCG, Aintree Hospital and Woman’s Health Foundation. However, they shared the belief that the care community should work in partnership with each other and their service users. As a result, staff from all organisations came together to plan technology advances.

Payment incentives were given to group members for attending and producing results. In the beginning, there was a lot of tension in the group because each organisation had competing goals, and many members did not want to attend. After some time, they started working together to take action to develop technology to solve common problems.

The group proposed several projects:

• an electronic notes system in care organisation that would replace paper files;

• digital whiteboards in hospitals;

• a single records sharing system across all GP practices.

The group planned to engage staff early with the new technology and develop skills slowly. They recognised that staff had different levels of IT ability: some had used computers in school, but older staff and workers from overseas did not have the same school experience. They also accepted that some people had a lot of anxiety about learning new IT systems. The group planned to make sure the technology and training adapted to the needs of staff.

When they proposed the new technology to staff, the reaction was mixed.

• A number of nurses and care workers complained that the workforce was already under a lot of stress due to being overworked and underappreciated.

• Some front-line managers did not see how they could fit new IT training into their schedules.

• Other staff members pointed out risks in using new systems.

However, most staff agreed that these issues could be resolved. Staff agreed to accept the changes positively and focus on being flexible during training.

The staff put in charge of managing the projects were selected because they were interested in new technology and were passionate about using it to help service users.

One of the project manager said: “The difficult bit is the clinical leadership bit. I strongly believe I’m helped with that by the fact that I’m not a manager who spends my life in an office. I do as much clinical work as anybody. I ran my practice completely paperless nine months before there was any talk of trying to deploy it to the rest of the community.”

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