You work for Cambridge digital as a digital marketing analyst. Your organisation has been approached by a local same ‘DEWOLE’ that is thinking of establishing their presence in the digital world.
Scenario & Activity - digital marketing
You work for Cambridge digital as a digital marketing analyst. Your organisation has been approached by a local same ‘DEWOLE’ that is thinking of establishing their presence in the digital world. It has been using leafleting as their main marketing activity which is not going very well and the sales are continually decreasing every quarter. They are confident about the quality of their products but they are worried that their offline marketing strategy may not be working as well as before.
The owners believe embracing digital marketing will help them to reach out to local youth who are more active in social media. Also they think it will be beneficial the to have a customised fully developed website so that it can be integrated with online payment systems and online services like UberEats, just way, Deliveroo or hungryhouse.com
. They have already commissioned a web developer but they are not fully aware of its potential for advertising and promotion
An explanation of the development of omni-channel marketing and develop a coherent and logical digital end to end omni channel marketing campaign including actionable measurement framework for" Delawe" using the tools and techniques discussed in this unit . You must include the implications of your marketing campaign in your explanation.
1.Definition and explanation of omni channel marketing.
2. Evolution of omni-channel marketing
a) consider either strategic marketing or product marketing
b) long term or short term plan
3. implication of the marketing plan for" Delawe"
4. measurement framework for the marketing plan
a) web analytics: onsite ( actual visitors and buyers) offsite ( opportunities)
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