George Baker

Senior Academic Writer

Education: MSc Marketing Communications (University of Edinburgh)

Experience: 6 years, 1150 projects completed

George approaches advertising like a discipline: audience insight → single-minded proposition → creative route → channel fit → evaluation. He’s strong at diagnosing why campaigns fail (unclear promise, wrong audience, weak proof, inconsistent execution) and rebuilding them into coherent plans.

He’s particularly effective for briefs that need a mix of strategy and creativity, developing campaign concepts, writing a creative strategy document, selecting media channels, and defining how impact should be measured. George’s work tends to be practical: concrete message angles, example executions, and clear justification for each choice.

Specialised Subjects: Advertising, Market Segmentation, SWOT and PESTLE Expert