You are required to identify a dataset(s) (at least 1,000 rows) publicly available (e.g. Kaggle) relevant to your research gaps/questions

Faculty of Management, Law and Social Sciences Assessment Information Form

OIM7502-B Business Data Analytics

• Using SAS Enterprise Guide, report your findings. Each group member must create at least one output from the analytical means listed below:
• Basic statistics (e.g. mean, median, standard deviation, confidence intervals) & interpret them
• Data visualisations (e.g. histogram, scatterplots) and interpret them
• Conduct hypothesis testing using any of the techniques as appropriate & interpret outputs:
• One-Sample t-Tests
• Two-Sample t-Tests
• One-way ANOVA
• Correlation test
• Simple linear regression
• Multiple linear regression
• Chi-square test

What is important is to analyse the data using appropriate statistical techniques in order to address your research question(s). Therefore, it is NOT about how many types of statistical techniques you employ in the report but about if suitable techniques are selected and conducted to provide appropriate outputs and interpretations of them to address your research questions.

Please provide interpretations of your findings rather than simply providing outputs.

Discussion/Conclusion (10%)

• Critically analyse your findings and outline whether the data aligns with the business objectives
• Discuss any implications based on your findings
• Propose key business recommendations based on the analysis

Please make sure that your written expressions are clear and that the overall consistency of your argument and the structure of the coursework, including referencing (following Harvard referencing), are all sound (4%)

General guidance for the group report

The referencing style used at Bradford University is Harvard. You can find guidance on referencing here: Referencing and Plagiarism - Help - University of Bradford

Please use Arial font, size 12. Text should be double-spaced.

Submission of the essay will be via Canvas. A submission link will be set up within the Assessment folder. Your essay should be submitted as a Word document.

Work that is over the stated word length will attract a penalty in proportion to the additional words (e.g. 5%)

All submissions are checked by Turnitin plagiarism detection software. A separate link in Canvas allows you to review your essay prior to submission. Please note that there is no permitted Turnitin score percentage. You should focus on ensuring your essay meets the university guidelines for referencing and academic integrity: What is plagiarism? - Find out about - University of Bradford

If you have any questions about this assignment, please speak with your module leader in good time before the deadline.

Please ensure you allow enough time for completing your work. Avoid submitting it very close to the deadline in case of technical issues (e.g. broken Wi-Fi). It is your responsibility to ensure you submit the correct file and on time.

Group presentation outline (20%)

This group presentation is based on the analysis and findings of your group report and is worth 20% of the module marks. In a group of no more than 6, you must present a minimum of 6 slides which allow you to articulate the findings of your analysis. You should spend no longer than 7 minutes on the presentation and each person in the group should present a slide.

1. Content: Relevance of presentation content and alignment with group report (4%)

• Establishing the purpose of the presentation.
• Technical terms are well-defined in language appropriate for the target audience.
• Presentation contains accurate information.

2. Application: Application of academic concepts and analytical techniques (4%)

• The extent to which relevant concepts and techniques have been applied
• Appropriate application of techniques to issues at hand.
• Use of appropriate examples

3. Evaluation & Research: Quality of reflection, interpretation and evaluation (4%)

• Demonstration of critical analysis of findings
• Coverage of the relevant issues
• Logical reasoning, analysis and debate
• Originality and use of initiative

4. Visualisation: Quality of data representation (4%)

• Effective use of visual aids
• Brevity of data
• Use of non-attentive attributes
• Polished & coherent structure
• Clear expression of thoughts & ideas
• The logical structure of presentation
• Ability to engage the audience in the presentation
• Utilisation of technology to support presentation

5. Communication: Structure and clarity of presentation (4%)

General guidance for the group presentation

The presentation should be recorded and uploaded onto Canvas, using the same submission link. You should use MS Teams to record the presentation.

The group report and recorded presentation should be uploaded separately, within the same submission folder.