LO1 Apply entrepreneurial mindset and characteristics to develop business opportunities in a team

Module code and title:

GBEN5001 - Business Ideas and Opportunity Generation

Module Leader: Deputy Module Leader:

(TBC)

(TBC)

Assignment No. and type:

Oral Assessment (Group Pitch and Presentation)

Assessment weighting:

100%

Submission time and date:

Target feedback time and date:

Summative Assignment Task

You are required to prepare a group submission consisting of an in-class oral group presentation of 15- minutes. You must also submit the slides from this pitch to Moodle. Immediately following the pitch, your assessor will conduct a Q&A session with the group (15 minutes). This assignment provides an opportunity to demonstrate your achievement of the module learning outcomes. You will receive an individual score / grade for this assessment.

There are weekly formative tasks which are outlined in the module handbook which will contribute towards completion of your summative assignment.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1

Apply entrepreneurial mindset and characteristics to develop business opportunities in a team.

LO2

Evaluate the difference between business ideas, entrepreneurial opportunities, opportunity recognition and creation.

LO3

Analyse and apply design-thinking techniques to develop potential entrepreneurial opportunities.

LO4

Analyse approaches to developing, managing and leading individuals and teams from start-up to growth stage of organisational development.

• Explanation of how the idea was recognised as an opportunity
• Research of the market and understanding the competitors
• Value Proposition Canvas (pains, gains, jobs, product/service, gain creators, pain relivers)

• Application of Design Thinking (3-minutes) (LO3)
• How design thinking techniques were applied
  • Iterations and refinements based on the feedback and testing conducted
  • Business Model and Growth Strategy (3-minutes) (LO4)
    • Business Model Canvas (revenue, operations, resources, expenses etc.)
    • Scalability and expansion plans

• Team Dynamics and Entrepreneurial Mindset (3-minutes) (LO1 & LO4)
  • Reflection on team collaboration and roles execution
  • How entrepreneurial characteristics were applied in the process
  • Leadership styles which have been used to drive and manage the project

Referencing and research requirements

Please reference your work according to the Oxford Brookes University Harvard style. Guidance can be found on the university website:

https://radar.brookes.ac.uk/radar/file/370e1de4-8ea3-18c5-0eb6-676d7efc9533/1/harvard.pdf

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).

• All submitted work should remain anonymous. Therefore, please ensure that you only include your student IDs on your assignment.

• You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.

• Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded email address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment

• You are reminded of GBS’s regulations on academic conduct, which can be viewed on: GBS Academic Good Practice and Academic Conduct: Policy and Procedure

Submission date and time

This assessment should be submitted before 23:59pm on Monday 11^th August 2025, via Turnitin on Moodle.

You should submit all work for summative assessments by the above deadline. Work not submitted by the deadline will be marked as 0% RN (refer to no work submitted) unless there is a valid reason for the late submission (i.e. having been granted an extension to the deadline or a deferral via the Exceptional Circumstances procedure). For information on exceptional circumstances, additional support and assessment guidance, please refer to your programme handbook.

Work marked as 0% RN can be resubmitted as per below.

For guidance on Poor Academic Practice (PAP) or breaches of Academic Conduct (AC), including the misuse of AI, please refer to the relevant policy document online at GBS Academic Good Practice and Academic Conduct: Policy and Procedure.

Feedback and marks for this assignment will be available within three weeks from the deadline.

Resubmission date and time

The Oxford Brookes University Regulations for Study (6.9) set out the rules governing your entitlements to resit assessments and retake modules. Apply entrepreneurial mindset and characteristics to develop business opportunities in a team. You can make your resubmission by Sunday 19^th October 2025, 23:59 PM

Key Principles that students should be aware in making resubmissions.

• A reassessment task will normally take the same form as the original assessment.

Degree classification

1st

2:1

2:2

3rd

Fail

Marking Criteria

80-100%

Outstanding work

70-79%

Excellent work

60-69%

Good work

50-59%

Adequate work

40-49%

Satisfactory work

30-39%

Unsatisfactory work

0-29%

Inadequate work

Business Opportunity and Market Needs

(20%)

Comprehensive understanding of opportunity recognition and its surrounding microenvironment while using / implementing relevant frameworks.

Concise understanding of offering developed to respond to customer segment using VPC.

Extremely thorough supporting evidence and literature.

Excellent understanding of opportunity recognition and its surrounding microenvironment while using / implementing relevant frameworks.

Concise understanding of offering developed to respond to customer segment using VPC.

Thorough supporting evidence and literature.

Good understanding of opportunity recognition and its surrounding microenvironment while using / implementing relevant frameworks.

Concise understanding of offering developed to respond to customer segment using VPC.

Thorough supporting evidence and literature.

Adequate understanding of opportunity recognition and its surrounding microenvironment while using relevant frameworks.

Understanding of offering developed to respond to customer segment using VPC.

Use of supporting evidence and literature.

Satisfactory understanding of opportunity recognition and its surrounding microenvironment while using relevant frameworks.

Some understanding of offering developed to respond to customer segment using VPC.

Use of supporting evidence and literature.

Unsatisfactory understanding of opportunity recognition and its surrounding microenvironment while using relevant frameworks.

Limited understanding of offering developed to respond to customer segment using VPC.

Limited use of supporting evidence and literature.

Inadequate understanding of opportunity recognition and its surrounding microenvironment while using relevant frameworks.

Limited to no understanding of offering developed to respond to customer segment using VPC.

Limited use of supporting evidence and literature.

(16-20 marks)

(14-15 marks)

(12-13 marks)

(10-11 marks)

(8-9 marks)

(6-7 marks)

(0-5 marks)

Application of Design Thinking

(20%)

Comprehensive analysis, application and contextualisation of design thinking during opportunity identification and development stage.

Extensive insight into iterations offered through feedback and testing using empathy mapping.

Extremely thorough supporting evidence and literature.

Excellent analysis, application and contextualisation of design thinking during opportunity identification and development stage.

Extensive insight into iterations offered through feedback and testing using empathy mapping.

Thorough supporting evidence and literature.

Good analysis, application and contextualisation of design thinking during opportunity identification and development stage.

Insight into iterations offered through feedback and testing using empathy mapping.

Thorough supporting evidence and literature.

Adequate analysis, application and contextualisation of design thinking during opportunity identification and development stage.

Insight into iterations offered through feedback and testing using empathy mapping.

Use of supporting evidence and literature.

Satisfactory analysis, application and contextualisation of design thinking during opportunity identification and development stage.

Some insight into iterations offered through feedback and testing using empathy mapping.

Use of supporting evidence and literature.

Unsatisfactory analysis, application and contextualisation of design thinking during opportunity identification and development stage.

Some insight into iterations offered through feedback and testing using empathy mapping.

Limited use of supporting evidence and literature.

Inadequate analysis, application and contextualisation of design thinking during opportunity identification and development stage.

Limited insight into iterations offered through feedback and testing using empathy mapping.

Limited to no use of supporting evidence and literature.

(16-20 marks)

(14-15 marks)

(12-13 marks)

(10-11 marks)

(8-9 marks)

(6-7 marks)

(0-5 marks)

Business Model &

Comprehensive evaluation of business model

Excellent evaluation of business model

Good evaluation of business model operations using BMC.

Adequate evaluation of business model

Satisfactory evaluation of business model

Unsatisfactory evaluation of business model

Inadequate evaluation of business model

Growth Strategy

(30%)

operations using BMC.

Extensive insight of scalability and growth strategy.

High level grasp of understanding and managing growth using growth frameworks and SMART objectives.

Extremely thorough supporting evidence and literature.

operations using BMC.

Extensive insight of scalability and growth strategy.

High level grasp of understanding and managing growth using growth frameworks and SMART objectives.

Thorough supporting evidence and literature.

Insight of scalability and growth strategy.

Good grasp of understanding and managing growth using growth frameworks and SMART objectives.

Thorough supporting evidence and literature.

operations using BMC.

Insight of scalability and growth strategy. A grasp of understanding and managing growth using growth frameworks and SMART objectives.

Use of supporting evidence and literature.

operations using BMC.

Some insight of scalability and growth strategy. Some grasp of understanding and managing growth using growth frameworks and SMART objectives.

Use of supporting evidence and literature.

operations using BMC.

Some insight of scalability and growth strategy. Some grasp of understanding and managing growth using growth frameworks and SMART objectives.

Limited use of supporting evidence and literature.

operations using BMC.

Limited insight of scalability and growth strategy and grasp of understanding and managing growth using growth frameworks and SMART objectives.

Limited to no use of supporting evidence and literature.

(24-30 marks)

(21-23 marks)

(18-20 marks)

(15-17 marks)

(12-14 marks)

(9-11 marks)

(0-8 marks)

Team Dynamics, Leadership Skills & Entrepreneurial Mindset

(10%)

Comprehensive reflection of collaboration and understanding of individual’s assumed entrepreneurial role within the team.

Extensive understanding of the leadership styles displayed.

Excellent reflection of collaboration and understanding of individual’s assumed entrepreneurial role within the team.

Thorough understanding of the leadership styles displayed.

Good reflection of collaboration and understanding of individual’s assumed entrepreneurial role within the team.

Thorough understanding of the leadership styles displayed.

Adequate reflection of collaboration and understanding of individual’s assumed entrepreneurial role within the team.

Understanding of the leadership styles displayed.

Satisfactory reflection of collaboration and understanding of individual’s assumed entrepreneurial role within the team.

Some understanding of the leadership styles displayed.

Unsatisfactory reflection of collaboration and understanding of individual’s assumed entrepreneurial role within the team.

Limited understanding of the leadership styles displayed.

Inadequate reflection of collaboration and understanding of individual’s assumed entrepreneurial role within the team.

Limited to no understanding of the leadership styles displayed.