1. Understand the position of marketing management in the modern firm

Mark

Learning Outcome

External Audit including PESTEL,SWOT, Competitor environment and market environment

45

1. Understand the position of marketing management in the modern firm;

3)Evaluate the position of a specific   company within a market sector and identify the marketing strengths, weaknesses, opportunities and threats appropriate to the company

Internal audit including, sales , market share , profits , costs ,customer profile , effectiveness of the marketing mix

45

1.    Understand the position of marketing management in the modern firm;

4.Define appropriate qualitative and quantitative marketing objectives for a specific

Creation of a SMART marketing objective and new product idea

10

1.    Understand the ethical and sustainability issues affecting marketing in the modern firm;

4.Define appropriate qualitative and quantitative marketing objectives for a specific organisation which are SMART in nature.

TOTAL MARKS:

100%