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1. Understand the position of marketing management in the modern firm;

 

Mark

Learning Outcome

External Audit including PESTEL,SWOT, Competitor environment and market environment

45

1. Understand the position of marketing management in the modern firm;

3)Evaluate the position of a specific   company within a market sector and identify the marketing strengths, weaknesses, opportunities and threats appropriate to the company

Internal audit including, sales , market share , profits , costs ,customer profile , effectiveness of the marketing mix

45

1.    Understand the position of marketing management in the modern firm;

4.Define appropriate qualitative and quantitative marketing objectives for a specific

Creation of a SMART marketing objective and new product idea

10

1.    Understand the ethical and sustainability issues affecting marketing in the modern firm;

4.Define appropriate qualitative and quantitative marketing objectives for a specific organisation which are SMART in nature.

TOTAL MARKS:

100%    

 

       

 


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