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1.1 Explain the role of the public sector in the tourism and hospitality industry.

M AND HOSPITALITY BUSINESS MANAGEMENT

Unit Title
Tourism and Hospitality Business Management
Learning Outcome – The learner will:
 
Assessment Criterion – The learner can:
1
Understand the nature and role of public sector organisations in the tourism and hospitality industry.
 
1.1
  
Explain the role of the public sector in the tourism and hospitality industry.
 
1.2
Describe the characteristics of public sector organisations in the tourism and hospitality industry.
 
1.3
 
Evaluate common challenges faced by public sector organisations in the tourism and hospitality industry.
2
  
  
Understand the nature and role of private sector organisations in the tourism and hospitality industry.
 
2.1
Explain the role of the private sector in the tourism and hospitality industry.
2.2
Describe the characteristics of private sector organisations in the tourism and hospitality industry.
 
2.3
 
Evaluate the role of entrepreneurship in tourism and hospitality businesses.
3
  
 
 
Be able to analyse the macro environment in which tourism and hospitality businesses operate.
3.1
Classify key factors in the macro environment which influence tourism and hospitality businesses.
3.2
Apply a PESTEL analysis to assess the macro environment.
(RQF) SPECIFICATION | AUGUST 2017 | VERSION 1.0 WWW.OTHM.ORG.UK PAGE 9 OF 25
OTHM LEVEL 4 DIPLOMA IN TOURISM AND HOSPITALITY MANAGEMENT | (RQF) SPECIFICATION
     4
        Be able to analyse the micro environment of tourism and hospitality businesses.
     4.1
  Classify key factors in the micro environment which influence tourism and hospitality businesses.
    4.2
    Apply a SWOT analysis to assess the micro environment.
  Assessment
To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
Indicative contents
• The role of the public sector in the tourism and hospitality industries
• The characteristics of public sector organisations
• Factors influencing the activities of public sector organisations in the tourism and
hospitality industries
• The role of the private sector in the tourism and hospitality industries
• The characteristics of private sector organisations
• The structure of the tourism and hospitality industries
• Describing the sectors of the tourism and hospitality industries
• Core business functions of tourism and hospitality businesses
• The role of entrepreneurship and intrapreneurship in tourism and hospitality
• Understanding the macro environment of tourism and hospitality businesses
• Understanding the micro environment of tourism and hospitality businesses
• Using scanning tools such as PESTEL and SWOT
• Understanding the role of competition within the tourism and hospitality industry
• Information technology and management information systems in tourism and
hospitality
• Contemporary issues affecting the performance of businesses in the tourism and
hospitality industry
• The future of the tourism and hospitality industries

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