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a) Identifies key relevant changes in the UK fashion clothing market and suggests and discusses strategies and tactics that could be used by the retailer to respond to the major changes occurring in the fashion clothing market.

Summative Assessment Brief

Academic year and term:

Semester two 2017-18

Module title:

Retail Theory and Practice

Module code:

                                                                          

Module Convener:

 

Learning outcomes assessed within this piece of work as agreed at the programme level meeting

 Knowledge outcome –

  1. 1.    You will be able to develop your understanding of contemporary developments in retail theory and practice and how these contribute to organisational success

Intellectual /transferrable skill –

  1. 2.    You will be able to consider a complex issue in retail theory and practice and propose feasible alternative options for consideration. 

Type of assessment:           

 Summative Assessment – Individual assignment: A 2500 words report analysing a specific retail sector and how a large retailer might respond to the issues facing the sector in general and the retailer. (100%)

 

 


Instructions for Summative Assessment

Your assessment for this module takes the form of a 2500 words individual report:

Prepare a report for a large fashion clothing retailer, trading in the UK that:

a) Identifies key relevant changes in the UK fashion clothing market and

b) Suggests and discusses strategies and tactics that could be used by the retailer to respond to the major changes occurring in the fashion clothing market.

The word limit for this assessment is 2,500 words (+/- 10%)


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