analyse and evaluate how operations management within the aviation industry helps to gain customers and allows airlines and airports to compete.

An operation can be explained as a transformation process which changes inputs into outputs and adds value for customers. Therefore operations management is the planning and organising of the delivery of services. In an essay format, analyse and evaluate how operations management within the aviation industry helps to gain customers and allows airlines and airports to compete. 
You must complete a reference list using the Harvard referencing system. Please include a minimum of 15 references in the reference list which must be from a selection of different books and other academically sound sources.
Grading

Marks will be awarded based on assessment criteria as below. A total mark for the module will be assigned after Assessment 1 and Assessment 2 are completed.

Application of Operations Management theory and models to include the following – 

OQ/OW/Servuction/4 Vs/ Inputs Transformation Process and Outputs, Servicescape: 
30%

Analysis and evaluation of how OM within aviation – gains customers and competes: 
30%

Written in an essay format: 20%