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Appraise the importance and impact of global trade and globalisation.

This paper deals with the primary theme of International Business and Globalisation in which you are required to focus on the following aspects:

  • The scope and impact if global trade and globalisation

  • Critically analyse the series of international business strategies used by international businesses

  • Critically evaluate the concepts, aspects, and toold related to international organisations

  • Explain the strategic importance and impact of maintaining globalisation


Assessment Brief

Assignment Tasks 1

750 Words

Module Title: International Business and Globalisation

Module Code: 5995MANSC

Assessment Type:


Assessment Number:


Study Mode:




Submission Date:


Submission Time:


Group Presentation and 750 words report



Global challenges is one of the most important issue that modern organisations are facing or will face in order to expand their business.  Free movement, growth of brands, changes in technology, population changes and labour costs are just a few of the challenges that modern organisations face in order to maintain market share.   

Completion of this assignment will address the following learning outcomes:



Appraise the importance and impact of global trade and globalisation.


Critically analyse the relevance of concepts, analytical tools and theories associated with international business


Critically evaluate the range of international business strategies undertaken by international businesses.


Title:  The Global Marketplace

In groups you are required to give a 15 min presentation on the strategic importance and impact of maintaining a global organisation.  Your group should critically discuss the range of strategies and analytical tools used by international organisations.  This should be supported with an individual 750 words report.  Your choice of organisation should be agreed with your tutor during Tutorial.  In this presentation and report, you should cover learning outcomes 1, 2, and 3.

Guidance notes and considerations


* Extenuating circumstances are defined by as ‘genuine circumstances beyond your control or ability to foresee, and which seriously impair your assessed work’.

* Please note that you will need to provide third party evidence to support your reasoning for requiring an extension or deferral.

* Your course tutor is NOT able to approve an extension or a deferral, if you have not completed the official forms and had your request approved your work will count as not submitted and receive a zero mark.

Plagiarism and Malpractice

* You are encouraged to check the originality of your work by using the draft Turnitin links on your Moodle Web.

* Collusion between students (where sections of your work are similar to the work submitted by other students in this or previous module cohorts) is taken extremely seriously and will be reported to the academic conduct panel. This applies to all coursework and exam answers.

* A marked difference between your writing style, knowledge and skill level demonstrated in class discussion, any test conditions and that demonstrated in a coursework assignment may result in you having to undertake a Viva Voce in order to prove the coursework assignment is entirely your own work.

* If you make use of the services of a proof-reader in your work you must keep your original version and make it available as a demonstration of your written efforts.

* You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this university, unless this is specifically provided for in your assignment brief or specific course or module information.

Where earlier work by you is citable, ie. it has already been published/submitted; you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism.

Submission Guidelines

There should be a title page which clearly identifies the following.

* Student number                                  * Name of the module

* Title of the Assessment                       * Assessment number

* Word count

The word count identified includes quotations, but excludes the bibliography and unless specifically stated, encompasses a discrepancy of + or – 10%

Module Title: International Business and Globalisation

Module Code: 5995MANSC

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