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Describe the history of the involvement of government in breast-feeding programmes as a means of promoting the health of the mothers and babies in England.

Assignment Brief

As part of the formal assessment for the programme you are required to submit a Health Promotion assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module you should be able to:

1. Identify and explain the origins of health promotion.

2. Appraise the key theories and concepts that inform health promotion and relate these to specific health promotion approaches and methods.

3. Plan and evaluate health promotion programmes in light of specific examples showing an evidence-based approach, creativity and innovation.

4. Identify a variety of communication strategies to disseminate health promotion messages.

Graduate attributes

Perform effectively within the professional environment. Work within a team, demonstrating interpersonal skills such as effective listening, negotiating, persuading and presentation. Be flexible and adaptable to changes within the professional environment.

Maximum word count: 4000 words

Assignment Task (4000-Word Report)

This assignment is worth 100% of the marks for the module.

Background Context:

Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby. Breast milk also helps boost a baby’s ability to fight illness and infection by passing on the mother’s immune defences.

Babies who are not breastfed are more likely to get diarrhoea and respiratory infections. It is not uncommon for mums to experience challenges with breastfeeding and these problems can often be unanticipated, meaning that when they occur mums can tend to give up and instead switch to formula feeding. Breastfeeding is something that a mother and her baby learn together and getting the right support can help enable mums to breastfeed for longer (PHE, 2017).

Question 1:

Describe the history of the involvement of government in breast-feeding programmes as a means of promoting the health of the mothers and babies in England.

Further guidance:

a. Describe the history of how government became involved in the attempt to improve the breast-feeding rate in England.

b. Using the most current data provide a description of the breast-feeding rate for mothers in the first 8 weeks of the life of a baby.

c. You are encouraged to use academic textbooks and journals to support your work.

Question 2:

Discuss the health promotion theories and concepts that informed the Start4life Breast-feeding campaign. Discuss ways this strategy could be communicated to relevant stakeholders.

Further guidance:

a. Discuss health promotion theories that could by linked to the government breast-feeding strategy

b. Discuss in detail the health promotion model(s) that apply to the strategy

c. Identify the agencies of government involved in the breast-feeding strategy and what role they would play

d. Discuss the communication strategy that you could use promoting a breast-feeding campaign in your community

Question 3:

Plan a breast-feeding campaign in your local authority, using the agencies and organisations that could implement it. Include an evaluation process for this programme.

Further guidance:

a. Use available data from your local authority to describe the rate of breast- feeding in the first 8 weeks of the baby and the impact on the health of the population in that local authority.

b. Plan a breast-feeding improvement programme for your local authority, involving the agencies that are available in the local area.

c. Plan how you would evaluate the success of your programme

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