BM561 Business Consulting

Assignment task

The scenario is that you have been instructed by your client to produce a report demonstrating your understanding of the client project through the use of secondary research. You are not required to provide a set of solutions to the client’s problem at this stage.

Using the client project brief which you have been allocated, answer all three of the questions below.

Ensure work is supported with evidence from research (academic theory and secondary research).

A brief introduction and conclusion are also required which are included in the word count.

Further guidance on research sources will be provided in Week 8’s class.

The word count for your report is 1,500 (+/- 10%).

1. Clarify who your client is, and summarise the problem that they are facing.
2. Using research, break the problem down by critically analysing and presenting areas of importance to the client such as; competitors, target customers, market and influencing factors from the external environment 
3. From your above analysis, what are the top three issues that the client is facing? State clearly why you have ranked these as your top three.

Critically analyse a range of secondary business research sources with application to the client’s business.