Do a Web search to find out how well the company has performed in recent years and how it has been influenced by various aspects of its business environment

Assignment Brief

ACFI127

Select one of the following companies:

• Adidas AG
• Apple Inc
• Amazon.com Inc
• BMW Group
• Coca Cola
• Tesco plc

Required:

Do a Web search to find out how well the company has performed in recent years and how it has been influenced by various aspects of its business environment

Sample Answer

Amazon.com Inc: Recent Performance and Business Environment Analysis

1. Recent Financial Performance

Amazon reported strong growth in 2024, with revenue rising 11% from US $575 billion to US $638 billion, driven by:

• North American revenue up 10% to US $387 billion

• International sales up 9% to US $143 billion

• AWS (Amazon Web Services) growing 19% to US $108 billion 

Operating income nearly doubled to US $68.6 billion (10.8% margin), up from US $36.9 billion in 2023. AWS continues to underpin Amazon’s profitability, while cost-cutting and AI investment support improved margins.

2. Internal Drivers

Automation & Robotics

Amazon now uses over one million warehouse robots, accounting for 75% of its deliveries. This boosts efficiency, reduces repetitive work, and ups the need for technical staff, though it may also reduce manual roles.

Logistics & Cost Control

Investments in AI and automation (like advanced sorting robots and AI-guided logistics) improve fulfilment speed and accuracy. However, it also means large ongoing capital expenditure.

AWS & AI Expansion

AWS grew by 19%, thanks to new AI services and infrastructure (e.g. Trainium2 chips, foundation models). This reinforces Amazon’s role as a leading cloud & AI provider.

3. External Environment Influences

Political & Legal

Amazon faces antitrust scrutiny in the US (FTC lawsuit alleging monopoly abuse). Regulations on worker conditions and data privacy also pose challenges.

Economic

Recession fears in new markets (e.g. China) and rising inflation may affect consumer spending. However, strong income trends in developed economies continue to support e-commerce growth.

Social

Growing preference for online shopping and business-to-business procurement (via Amazon Business) offers new opportunities. Sustainability concerns are rising among consumers and stakeholders.

Technological

Rapid AI, cloud, and robotics advances help Amazon stay ahead, but constant innovation is required to stay competitive .

Environmental

Amazon has pledged net-zero carbon emissions by 2040 and is reducing packaging waste, but still faces criticism over its large carbon footprint .

Legal

Changes in international trade and stricter environmental laws could affect Amazon’s operations. It must adapt to supply chain regulations and carbon taxes.

4. Why Understanding the Business Environment Matters

• Strategic Planning: Amazon’s investments in robotics and AWS are clearly aligned with shifts in consumer demand, AI tech, and sustainability.

• Risk Management: Legal/regulatory scrutiny and economic uncertainty require active mitigation strategies.

• Competitive Edge: Continuous innovation in AI and logistics helps Amazon outperform rivals like Walmart, Microsoft, and Google.