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You will be able to develop your understandings of operations, logistics and SCM in organisations and how these contribute to organisational success

Assessment Brief

Academic year and term:

2018/19 – Semester One,

Module title:

Understanding Operations, Logistics and Supply Chain Management

Learning outcomes assessed within this piece of work as agreed at the programme level meeting

On successful completion of this module students will be able to

Knowledge outcome – You will be able to develop your understandings of operations, logistics and SCM in organisations and how these contribute to organisational success

  1. Intellectual /transferable skills outcome – You will be able to consider a complex scenario related to operations, logistics and SCM and apply quantitative or qualitative techniques to contribute to its solution.

Type of assessment:

1)                      Formative assessment: Essay plan to be emailed to seminar tutors

2)                      Summative assessment: Written assignment, 2500-Word Essay, +/- 10%, to be submitted on Turnitin


Instructions for assessment

Your summative assessment for this module takes the form of an essay in 2500 words, +/- 10%. This is an individual assignment. You must choose an organisation or business which is either an automotive company (manufacturing industry) or a hospital (service sector). If you decide to consider a hospital for your essay, you can choose any hospital OTHER THAN Arnold Palmer Hospital (APH). You can use APH for benchmarking purpose or as a successful example. It is the student’s free choice which hospital or automotive company they choose. However, the hospital must be based in the UK, the automotive company needs to have a presence in the UK i.e. they are available in the UK.  The You need to produce an essay elaborating on the key operation, logistics and supply chain management issues faced by the operations and supply chain manager(s) in this particular organisation / business.

You can collect data from resources like websites, books, journal articles and grey reports. Some case studies are available to help you collect required data. It makes sense to select a company where you work, have worked or know people who work there.

By focusing on the operational and supply chain issues, you should seek to identify and clarify how the operation functions and supports the market that it serves. What service delivery system (s) or manufacturing process (es) does it use? What infrastructure does it use to manage these delivery systems? And how, together, do these support the market (s) that it serves? A critical, detailed and relevant analysis should be made of the various components.

Based on your analysis, you are expected to make recommendations about how the business can improve its performance. Consider triple bottom line - described as the incorporation of economic, environmental and social factors as the three dimensions of sustainability in business practice - in your analysis.

As it might be impossible to analyse all the areas of operations, logistics and supply chain management, you

should also decide which area (s) to cover in your discussion. Therefore, choose two of the following areas in managing operations, logistics and supply chain.

  • New product/ service development and process
  • Managing quality
  • Location and Layout
  • Managing people in operation and supply chains
  • Logistics mix: Channels, networks, transportation, managing inventory and capacity
  • Managing business relationships in supply chains
  • JIT, Lean and Agility

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Sample Answer

Retail Theory and Practice Essay

Introduction
The retail industry has changed a lot in recent years due to the growth of online shopping, changing customer behaviours, and new technologies. This essay explains some of the latest developments in retail theory and practice and how they help businesses succeed. It also looks at a key challenge in retail and gives a few practical solutions.

Understanding Modern Developments in Retail Theory and Practice

Retail theory includes many models and ideas about how retail works. One well-known theory is the Wheel of Retailing, which explains how retailers usually begin with low prices and simple services, then move towards higher prices and better customer service as they grow. While this model still applies in some ways, today’s retail world is more complicated.

In recent years, some major developments in retail include:

  • Omni-channel Retailing: Many businesses now sell both in stores and online, offering customers more choice. Companies like Argos and John Lewis allow customers to order online and collect in-store. This improves convenience and helps increase sales.

  • Technology Use: Self-checkouts, mobile payment systems, and AI-based product recommendations are now common. These technologies improve customer experience and make the shopping process faster and smoother.

  • Sustainability Focus: Many customers care about the environment. As a result, retailers are using eco-friendly packaging and selling more sustainable products. Brands like Lush and The Body Shop focus heavily on ethical and green practices.

  • Customer Experience: Good service, personalised recommendations, and loyalty programmes are now key to keeping customers happy. Retailers use data to better understand their buyers and offer a more personalised experience.

These developments help businesses succeed by increasing customer satisfaction, improving efficiency, and staying competitive in a crowded market.