We're Open

0% Plagiarism Guaranteed & Custom Written

critically evaluate this perspective on marketing orientation, in relation to other business orientations and the contribution of a marketing orientation to organisation success.

Marketing orientation

It is proposed that the concept of marketing orientation has a number of components: Customer orientation: understanding customers well enough continuously to create superior value for them. Competitor orientation: awareness of the short- and long-term capabilities of competitors; Interfunctional co-ordination: using all company resources to create value for target customers; Organisational culture: linking employee and managerial behaviour to customer satisfaction; long-term creation of shareholder value: as the overriding business objective.

By reference to academic literature, critically evaluate this perspective on marketing orientation, in relation to other business orientations and the contribution of a marketing orientation to organisation success. You are required to produce an essay that demonstrates your understanding of key aspects of different business orientations and the supremacy of a marketing orientation.


100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

STILL NOT CONVINCED?

We've produced some samples of what you can expect from our Academic Writing Service - these are created by our writers to show you the kind of high-quality work you'll receive. Take a look for yourself!

View Our Samples

corona virus stop
FLAT 25% OFF ON EVERY ORDER.Use "FLAT25" as your promo code during checkout