Global IT Strategy and Market Expansion

Assignment Brief

In this paper, you are supposed to write a case study report in which you have to describe the company, possible benefits that the company might have gained by operating globally, possible benefits that the company might have gained by operating globally, IT strategy used to gain market share and retention, challenge, suggestions, etc. by following a certain pattern given below.

Instructions 

• Select a company that operates globally. Use the Internet and any other available sources to gather information on the company. Research the strategies the company is using to achieve a competitive advantage based on lessons from the textbook.
• Based on your research and course material, write a case study report paper describing the company, some of the possible benefits that the company might have gained by operating globally, the technology used to support a global position and the IT strategy used to gain market share and retention.
• Provide recommendations of the type(s) of technology, and methods by which the technology could support decision making.
• Also, describe any challenges that the company has faced or is currently facing as a result of operating in a global society.
• The last section of the report should make suggestions on improving the company’s standings in various areas that you determined needs improvement base on the textbook. This section should include the rational of your recommendation.
• Minimum of four sources

The report should be of executive meeting presentation quality. The "body" of the document (excluding title page, references, tables and figures) should be a minimum of 8-10 double spaced pages long and include at least 1 table, and at least 1 figure and any necessary references.

Sample Answer

Amazon’s Global IT Strategy and Market Expansion

Introduction

Globalisation has reshaped the ways in which companies compete, operate, and create value in the twenty-first century. For many organisations, internationalisation is no longer an option but a necessity to achieve sustainable growth and remain competitive. The integration of information technology (IT) into global operations has further accelerated this shift, enabling companies to streamline processes, enhance customer engagement, and expand across borders with unprecedented speed. This report explores Amazon as a case study of a multinational enterprise that has successfully harnessed globalisation and advanced IT strategies to secure market dominance. The discussion outlines the company’s background, benefits gained from operating globally, its IT strategy for market growth and retention, the challenges it faces, and provides recommendations for improvement.

Company Overview

Amazon, founded in 1994 by Jeff Bezos in Seattle, began as an online bookstore but has since evolved into the world’s leading e-commerce and cloud computing company. Today, Amazon operates across more than 20 countries, with dedicated marketplaces in regions including North America, Europe, Asia, and the Middle East. The company’s business model is centred on customer obsession, convenience, and innovation, which has allowed it to diversify into multiple industries such as retail, entertainment, artificial intelligence, and logistics.

Amazon’s global operations are supported by a highly sophisticated IT infrastructure, most notably Amazon Web Services (AWS), which provides cloud computing solutions not only to external clients but also to support Amazon’s internal processes. The company’s strategy of leveraging data analytics, personalised marketing, and AI-driven recommendations has played a crucial role in enhancing customer retention and expanding its market share.

Amazon’s commitment to scale, efficiency, and continuous innovation exemplifies how a business can exploit both global reach and IT capabilities to gain a competitive edge. However, these advantages come with significant challenges, including ethical concerns, labour disputes, data privacy issues, and environmental impact. A critical evaluation of these aspects provides lessons not only for Amazon but also for other companies seeking sustainable global growth.

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