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Provide an overview of what OD is and the value it can have on a business such as Sprockets

Assignment Brief

Formative Assessment 4 - 7ODD

Sprockets Cycles in Dalkeith, Scotland, is a well-established Bicycle repair shop in the heart of the bustling town centre. It has existed for over 50 years and is a family run organisation. However, in recent months and years, the business has found itself in financial difficulty and has been bought by a local business group. The group are keen to bring in an OD consultant to restructure the business and ensure it meets the demands of customers and retain its brand images. The structure at Sprocket Cycles is tall and bureaucratic. The family has full control over the business and don’t encourage participation between the front-line staff, mechanics or helpful assistants. The HR department is run by one person and they do not get involved in any change processes because the family don’t believe that HR should have a role to play in such an activity. As a result, the culture at Sprockets Cycles is somewhat downbeat and is your job as a consultant to help. 

  1. provide an overview of what OD is and the value it can have on a business such as Sprockets
  2. suggest a new structure that could be used and designed to suit the business
  3. outline some of the OD methods that you may use during this change process
  4. share the role HR should play in a change process and the value that can result from this.

Please submit this as a mini report with headings and sub headings in 1500-2000 words

All submissions should be in the region of 1,500 - 2,000 words and references should be added in the Harvard Referencing Format. There is a Harvard Referencing tutorial in the Resources Area which outlines the formatting required.

Sample Answer

Organisational Development (OD) and Change at Sprockets Cycles

Introduction

Sprockets Cycles, a family-run bicycle repair shop in Dalkeith, Scotland, has served the local community for over fifty years. Despite its longstanding reputation, the business has recently encountered financial challenges, prompting acquisition by a local business group. The new ownership aims to restructure the organisation to meet contemporary customer demands while maintaining the brand’s identity. This report examines the role of organisational development (OD) in facilitating this transformation, proposes a revised organisational structure suited to the business, evaluates OD methods applicable to the change process, and highlights the strategic role of human resources (HR) in managing and sustaining organisational change.

Organisational Development: Overview and Value

Organisational Development is a systematic, planned approach to improving an organisation’s effectiveness and overall health through interventions targeting its processes, culture, and structure. It seeks to enhance performance, develop employee capabilities, and foster adaptability to internal and external changes (Cummings & Worley, 2014).

For Sprockets Cycles, OD presents a pathway to address several critical issues. The existing hierarchical and bureaucratic culture limits communication, employee engagement, and operational flexibility. Through OD interventions, the organisation can cultivate a collaborative and participatory culture, motivating staff and fostering a shared sense of ownership. By aligning business strategy with operational processes, OD can improve workflow efficiency, enhance customer satisfaction, and ensure that the organisation adapts effectively to market fluctuations. Furthermore, OD emphasises sustainable, long-term improvements rather than short-term fixes, ensuring that Sprockets Cycles develops resilience against future challenges.

Proposed Organisational Structure

The current structure at Sprockets Cycles is tall and centralised, with decision-making concentrated in the hands of the founding family. Communication is primarily top-down, and HR involvement in strategic initiatives is minimal. This rigid framework has contributed to low employee morale and a lack of operational agility.

To address these issues, a flatter, team-based structure is recommended. In this configuration, mechanics, front-line staff, and administrative personnel are organised into cross-functional teams led by experienced supervisors. Decision-making authority is decentralised, allowing teams to respond rapidly to operational demands and customer needs. HR assumes an integrated role, facilitating communication, staff development, and conflict resolution. This structure fosters accountability, collaboration, and knowledge sharing, while preserving the core brand identity that defines Sprockets Cycles.

Continued...


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