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P1 Explain the key roles and responsibilities of the marketing function.

Unit 2 Assignment: Marketing Essentials

Introduction Marketing is used by all organisations whether they are large or a small business to sell products or services to customers. Organisations such as Apple, McDonald’s, Nestle, Holiday Inn and Coca-Cola have multi million pound marketing budgets whereas small business operations will have much less to spend on marketing.

Learning Outcomes (LO)

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.

LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.

LO3 Develop and evaluate a basic marketing plan.

P1 Explain the key roles and responsibilities of the marketing function.

P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.

M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment.

M2 Analyse the significance of interrelationships between marketing and other functional units of an organisation.

D1 Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation


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