Introduction to Management (Level 4)
Assignment Brief
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Module title: |
Introduction to Management (Level 4)
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Learning outcomes assessed within this piece of work as agreed at the programme level meeting |
Knowledge outcome – On completion of this module you will be able to demonstrate an understanding of the processes, procedures and practices for effective management in organisations. Intellectual /transferrable skill outcome – Students who successfully complete this module will be developing your competence in using a range of basic analytical and managerial techniques and processes including objective setting, monitoring and evaluation as well as interpersonal skills of successful managers. |
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1)Type of assessment: (one summative assessment per module)
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One summative assessment which is an individual report on a case study – The Imperial Hotel. The report will be 2,000 words in total.
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Assessment Case Study – The Imperial Hotel, London
The assessment is based on a business and management case study which requires a team-based approach to identifying and problem-solving a range of business and management challenges within the case. Throughout the term you will undertake research and analysis which will inform your individual report. Within the individual report you will include a summary and key justifications for the resolution of one of the problems in the case.
The report will be an individual 2,000 words report which will address one of the six specific ‘problems’ identified in the case (e.g. a human resource management challenge, an ethical problem, a performance and productivity issue, etc). You will receive an initial briefing about the case study in week 1 seminar and a full briefing in Week 4..
Students will be expected to apply management theory to practice throughout the report.
Case Study – The Imperial Hotel, London
The Imperial Hotel is a London 500 bedroom hotel, which is owned and managed part of a well-known international branded chain of hotels in the 4 star market – Star Hotels which operates 25 hotels in the UK. The Imperial Hotel, located in the heart of London’s West End, caters for mainly international business and tourists guests who have high expectation in terms of service standards.
The facilities at the hotel include the following:
- 500 bedrooms, all with en-suite facilities.
- Conference facilities for 1,000 people
- Leisure centre with swimming pool
- 3 Bars and 4 restaurants
- 12 conference rooms
Staff
- 6 Heads of Departments: Food and Beverage; Housekeeping; Guest Services & Concierge; Front of House & Reception; and Human Resources & training.
- 450 staff in total (300 full-time and part-time)
- Outside contractors (for specialist cleaning; laundry services; management of the leisure centre;)
Tasks
As an independent consultant, you have been asked by Peter Farnsworth to take responsibility for analysing the problem, commenting on Peter Farnsworth’s initial suggestions and putting forward a joint set of resolutions for the listed problems. You are therefore to put forward and prioritise proposals for the resolution of the problem. The expectation is that within 12 months there should be dramatic improvement and change in performance in all six areas. You have asked to write a 2,000 word report addressing your single problem topic to attempt to resolve that problem in the hotel.
Each person in your group will be investigating a different problem
Staff Incentive Schemes
There are currently a number of incentive schemes to encourage staff to meet excellent standards of work, and to improve productivity. These include: Employee of the Month (for the whole hotel - £200) and employee of the month for each department (£50); staff (including agency staff) consistently meeting individual and performance targets in three consecutive months within the department (£200 vouchers towards staying in any one of Star Hotels); department, end-of-year parties (funded by the hotel); college fees being paid (NVQ levels 2-4)
