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Explain the importance of different external environments for international firms



You are appointed as an international business strategy consultant to a UK/US- based multinational company (MNC) seeking to enter one of these emerging markets: Brazil, India, China or South Africa. As a consultant you are asked to write a report critically analysing the international business environment of the chosen emerging market and advise the Board of the MNC on the strategy (ies) they could adopt to penetrate and expand into your chosen emerging economy. 


1. Explain the importance of different external environments for international firms

2. Analyse the implications of different external environments for the management of international firms

3. Analyse the strengths and challenges of different internationalisation strategies

4. Critically evaluate strategies at different levels of the MNC

5. Compare and contrast different theoretical approaches relevant to international business strategies of firms

the lecture :

1- Modes and Models of International Expansion

Entry Modes Strategies

o Export

o Licensing

o Franchising

o Wholly-Owned Venture

2-The Multinational Strategy

Localization strategy

Global standardization strategy

Transnational strategy

3-: The Subsidiary Strategy

4- Global innovation

5- Global Value Chains

6- The overseas expansion strategies and challenges in the emerging markets

7- Presenteeism and non-market strategies and global business

8- The impact of digitization and artificial intelligence on global business

9- The organizational resilience while coping with grand challenges

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