Talk more knowledgably about why you are a good fit for the company

• Assessment: Coursework (Report)
• Assessment code: 010
• Academic Year: 2021/2022
• Trimester: 3
• Module Title: Hospitality, Tourism, Events Environment
• Module Code: MOD004056
• Level: 4
• Weighting: 50%
• Word Limit: 2500 words This excludes bibliography and other items listed in rule 6.75 of the Academic Regulations: http://web.anglia.ac.uk/anet/academic/public/academic_regs. pd f
• Assessed Learning Outcomes 1,2
• Submission Deadline: Please refer to the deadline on the VLE

• This assignment must be completed individually.
• You must use the Harvard referencing system.
• Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded for the piece of work (regulation 6.74).
• Assignment submissions are to be made anonymously. Do not write your name anywhere on your work.
• Write your student ID number at the top of every page.
• Where the assignment comprises more than one task, all tasks must be submitted in a single document.
• You must number all pages.

In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline - will be accepted and marked. However, the element of the module’s assessment to which the work contributes will be capped with a maximum mark of 40%.

Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment.

Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Director of Studies Team. Please contact DoS@london.aru.ac.uk. A request must normally be received and agreed by the Director of Studies Team in writing at least 24 hours prior to the deadline. See rules 6.64-6.73: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than five working days after the submission date of this work. Please contact DoS@london.aru.ac.uk.

See rules 6.103 – 6.132: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

ASSIGNMENT QUESTION

TASK

Getting an interview is tough in today’s competitive job market. With more people applying for each job than ever before, it is vital that you stand out from the crowd. Candidates need to understand how the hospitality, tourism and events industry is structured, governed, and managed. They also need to have the ability to identify and evaluate the impact of key stakeholders. Doing extensive research on the company you have been offered an interview for is essential to help make you the top candidate.

Researching the company before you go for the interview will help you to:

1. Talk more knowledgably about why you are a good fit for the company

2. Demonstrate your keen interest and enthusiasm for the job

3. Show professionalism and diligence

You have been invited to interview for a senior management level position at the London Zoo

To prepare for this interview, you are required to write a report that includes the following information: an organisational profile, identifies its objectives and any consumer trends that are followed, its sustainability performance, describes how it operates financially and how it is governed, identifies key stakeholders and any current issues that are affecting these stakeholders. (2500 words) (80 marks)

ASSESSMENT CRITERIA:

• Knowledge and understanding of organisational profile, objectives, consumer trend and sustainability projects (Up to 40 marks)
• Knowledge and understanding of financial operations, governance, stakeholders and current issues (Up to 40 marks)
• Spelling, grammar and Harvard Referencing (Up to 20 marks)

Mandatory Reading List

You are permitted to use only the case study annual report, case study website, news articles relating to the case study and the following sources for this assessment

Armstrong, G., Kotler, P., Harker., M. and Brennan, R., 2019. Marketing an Introduction. 4 th ed. Harlow: Pearson

Braun, R., 2019. Corporate Stakeholder Democracy: Politicizing Corporate Social Responsibility. Budapest: Central European University Press

Blooploop., 2020. Top visitor attraction trends for 2020. [online] 6 February. Available at: [Accessed 14 July 2020].

Cusuem., 2020. Top Technology Trends for 2020: What it means for museums and non-profits. [online] 4 February. Available at: [Accessed 14 July 2020]. 

Demirag, I., 2018 Corporate Social Responsibility, Accountability and Governance: Global Perspectives. 1 st ed. Abingdon; Routledge

Financial Reporting Council, 2018. The UK Corporate Governance Code. [pdf] London: Financial Reporting Council. Available at: [Accessed 24 July 2019].

Ledgerwood, G., 2017. Greening the Boardroom: Corporate Governance and Business Sustainability. 1st ed. Abingdon; Routledge

London Zoo, 2019. Annual Report 2019/20. [online]. Dec 2020 Available at: https://issuu.com/zoologicalsocietyoflondon/docs/zsl_annual_report_2019- 20?fr=sMDU1OTIwNDgxMTg [Accessed 21st July 2021].

Long, D.G. and Ibar, Z., 2017. The Ethical Kaleidoscope: Values, Ethics, and Corporate Governance. 1st ed. Abingdon; Routledge

Mallin, C., 2016. Corporate Governance. 6 th ed. Oxford: Oxford University Press

Wetherley, P. and Otter, D., 2018. The Business Environment. Themes and issuesin a globalizing world. 4 th ed. Oxford: Oxford University Press.

ANGLIA RUSKIN UNIVERSITY GENERIC ASSESSMENT CRITERIA AND MARKING STANDARDS

LEVEL 4 (was level 1)