The impact of social media in e-commerce in advertising and marketing.

• Aim – what the project aims to achieve
• Context and background – outlining the problem under investigation and why the project is needed – outlining the organizational context of the proposed work (if applicable)
• Objectives – listing and explaining the steps needed to achieve the research aim
• An initial critical review of relevant literature and how the literature informs the research design
• An explanation of the data needed to achieve the research aim, and a justification of the methods proposed to obtain the necessary data
• Brief review of any potential ethical issues arising from the project and the practical steps you propose to take to avoid harm occurring as a result of your proposed research
• A task list summarizing and sequencing the programme of work needed to complete the project
• References cited

Maximum length 3,000 words, excluding the references and task list.

This assignment provides an opportunity for course members to demonstrate, in a practical context, the extent to which they have understood and are able to apply the principles, concepts and methods introduced in the module.

The criteria by which it will be assessed relate directly to the intended learning outcomes of this module.

Individual feedback on performance in relation to each section of the proposal will be provided.