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Write a report, which analyses and evaluates how effective experiences and innovation are in the tourism and cruise environments.

Solent University

Coursework Summative Assessment Brief

Assessment Details

Module Title:

Tourism and Cruise Experiences Innovation and Management with cruise field trip

Module Code:

QHO555

Module Leader:

Tutor(s)

 

 

Level:

5

Assessment Title:

Report

Assessment Number:

AE2

Assessment Type:

Individual

Restrictions on Time/Word Count:

2000 words

Consequence of not meeting time/word count limit:

Assignments should be presented appropriately in line with the restrictions stated above; if an assignment exceeds the time/word count this using the assessment criteria shown."

Individual/Group:

Individual

Assessment Weighting:

100%

Issue Date:

Week 1

Hand In Date:

 

Planned Feedback Date:

4 weeks after submission.

Mode of Submission:

Jon-line/presentation

Number of copies to be submitted:

Where on-line submission via Solent Online Learning is used, students are not required to submit a hard copy

Anonymous Marking

This assessment: a) Will be marked anonymously.

Assessment Task:

Write a report, which analyses and evaluates how effective experiences and innovation are in the tourism and cruise environments. You will be expected to assess experience through the application of innovation and management styles as well as evaluate your own experiences on a field trip.

Students are expected to read from a range of academic books and journals and a range of academic references are required if a good assessment mark is to be achieved.

 

Assessment Criteria

 

HIGH FIRST BAND A1-2 The work produced is EXCELLENT in most/all aspects, substantially exceeding expectations for this level.

 

Knowledge depth in breath:

Cognitive Skills

Practical &Professional Skills

Transferable & key Skills

A1

100

A2

92

  • Exceptional depth in breadth
  • Contributes new knowledge to the subject/field of practice:
  • Exemplary exploration and critique AZ of information/ideas from a comprehensive range of sources(primary & secondary), many at the forefront of knowledge/practice:
  • Advanced critical understanding of research which exceeds abstract concepts, theories and/or cutting edge practice, their implications and applications, exceeds expectations for undergraduate work.
  • Designs methods that convincingly address/solve complex, unfamiliar and unpredictable

issues/problems;

  • Exceptional critical judgment in analysis, evaluation, synthesis and applications/transformation of prior knowledge to differing contexts;
  • Systematic and extensive expectations for undergraduate work; Creative/original/

compelling conclusions or practical solutions convincingly

justified/argued/evidenced.

 

 

 

• Consistent high-level competence in all the required specialized practical, technical, creative,

Scholarly or work-related skills, with mastery in many areas developed understanding of professional contexts and expectations.

 

 

 

 

 

 

 

Excellent presentation and organization of work and fluid communication in all contexts;

  • Exemplary

referencing/citation;

  • Work demonstrates considerable initiative

and autonomy in

setting challenging objectives and taking

accountability for

outcomes:

  • Evidences advanced

team-working and leadership skills;

  • Critical reflection

and self-evaluation ons. sustained and

exceptionally

 

 

 

 

Assessment Task

  • Write a report, which analyses and evaluates how effective experiences and are in the tourism and cruise environments. You will be expected to assess experience through the application of innovation and management styles as well as evaluate your own experiences on a field trip.
  • Students are expected to read from a range of academic books and journals and a range of academic references are required if good assessment mark is to be achieved.

Things to consider:

  • What is Experience in the Tourism or Cruise Industry?
  • Where does the experience take place?
  • Perspectives on Experience
  • Concepts and Frameworks/Models:
    • Four Realms of experience
    • The senses by the visitor (Six Senses)
    • Experience Economy
  • Experience and Technology (how to use it for experience and the trends)
  • The importance of Innovation within the Tourism and Cruise Sector
  • Evaluate your own experiences on your field trip and access experiences through application of innovation and management styles.
  • Remember to apply also relevant statistics within your report.
    • Use appendices

Please Note:

  • Students who did NOT going on the field trip to Liverpool will need to organize on an alternative trip themselves which involves a trip on the river or sea.

Assessment Instructions Report format.

Cover Page

Provide a cover page to the assignment with the following information:

    • Module code

Cruise Report Plan

2000 words

Plan start a new page for each section with the numbering attached

Cover page name, student number, date etc.

  • 1.0 Executive Summary - this is where you briefly outline the report, its findings etc - 100 words 2.0 Table of Contents - a list of the sections - no word count
  • 3.0 Introduction - 150 words
  • 4.0  Body of work split into sections and headings - 1600 words

Including sections on:

  1. Analysis on how effective experiences and innovations are in the tourism and cruise environments
  2. Assess experiences through application of Innovation and management styles as well as evaluate your own experiences on a field trip
  • 5.0 Conclusions - 150 words
  • 6.0 Reference List - no word count
  • 7.0 Appendix - no word count

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