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To analyze the impact of leadership on employee motivation in the luxury hospitality sector in London.




Select a research topic of your choice based on a business issue and design a research proposal for this topic. The topic should be agreed with your Lecturer at least 4 weeks before submission date. This proposal should not exceed 3000 words. (+/- 10%)

To analyze the impact of leadership on employee motivation in the luxury hospitality sector in London.

Based on the selected topic, you are required to:

  • Develop a research question and an appropriate set of research objectives
  • Justify the choice of research topic including the background and context of the research
  • Develop a critical literature review of the research topic
  • Design a research methodology based on the topic selected. This would require you to develop a research design and justify your choice as appropriate. Your research design should include the following:
    • Research Philosophy (e.g., positivism, interpretivism, realism and/or pragmatism)
    • Research Approach (inductive or deductive)
    • Research strategy
  • Discuss and justify the data collection methods – type of data, sampling method and target group
  • Discuss the data analysis procedure to be adopted
  • Discuss the possible ethical issues that need to be considered in this research
  • Discuss the methods by which you would ensure that the research was both valid and reliable
  • Discuss any possible limitations to this research
  • Provide a research plan (timescale)
  • Support with relevant references (Harvard format)

In your data collection and data analysis section, if appropriate,discuss how you would collect primary data through the use of one or a combination of methods of data collection methods e.g. questionnaire, interview, focus groups, observation, etc., and how you would analyse this data.

 The above requirements are indicated as the required areas of focus for you to articulate your individual responses. The submission of your work for assessment should be organised and clearly structured in the order outlined below.


3000 words +/- 10%


Please note the following when completing your written assignment:

  • Writing: Written in English in an appropriate business/academic style
  • Focus: Focus only on the tasks set in the assignment.
  • Document format: Report
  • Ensure a clear title, course, and name or ID number is on a cover sheet and the referencing conforms to the Harvard system.
  • Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.

The instructions below will provide you with some more, hopefully helpful, advice

Research Proposal Title: The title is to create interest and reflect seriousness and relevance. Avoid vague and sweeping phrases covering broad areas of subjects. Endeavour to be clear, specific and precise. Remember that a title, brief as it may be, needs to be faithful to the contents of the research.

Abstract: This is a brief statement of what you are intending to research. It should be no more than 1-2 paragraphs. This needs to describe the proposal content. Think of this as an executive summary.

Introduction: You need to define the problem. Evidence of analytical thinking, argument analysis, theory application, and data management analysis is required as part of research. Remember to emphasis:

  • Relevance of the Proposed Research to Business Research
  • Place the proposed study in context
  • Justification of the chosen topic
  • Value of this research

Research question and objectives: This is to form the heart of the research proposal, creating interest and raising queries while serving to discipline and monitor thinking. Good research questions should be clear, specific, and answerable. The research objectives will comprise a general statement on the purpose, intention, or desire outcome of your research project. Please remember:

  • There must be 1 research question (exceptionally up to 3) and an appropriate set of objectives
  • The research questions and objectives are linked to your Literature review.

Literature review: This is designed to situate your research project in a scholarly tradition, acknowledging the contributions made by other scholars and/or practitioners while highlighting the innovative approach of your project, which is expected to shed a new light on the subject or fill a gap in the available literature on it. A critical survey (or critique) of the literature in the research area will also help you define or single out a major work, theory or school of thought you could use or build. (A conceptual or theoretical framework)

Research method(s) used: This is to inform the reader how you intend to proceed regarding data (based on what you need, where the data are located, how to get them, what to do with them). The two main methodologies in this connection are Qualitative and Quantitative.

Your method consists of two parts:

  1. 1.     Research design – relates to the “research onion” (philosophies, approaches, strategies, choices, time horizon). You are expected to make strong justifications in support of your chosen research design. The “Onion” framework, designed by Saunders at al (2015) will be introduced during the course lectures.
  2. 2.     Data collection and analysis – relates to the last phase of the research (techniques and procedures). Identify how specifically the data will be collected (i.e. questionnaire, focus group, etc...). You are expected to provide the advantages and disadvantages of the various data collection methods and select the most appropriate data collection method(s). For data analysis, you need to discuss whether or not you will use descriptive or inferential statistics….or both. Also you need to consider which software might be used for the analysis.

Note that aspects of ethics, validity and reliability must be addressed, either in the course of your writing or in a separate headed section. Also your research proposal must include a time plan for the actual research to be undertaken.

 It is also likely that your work will have its limitations. It is necessary for you to identify and briefly discuss this aspect.

More general advice on approaching the assignment:

  • Identify the key terms and requirements for a Research Proposal
  • Use the Marking Criteria to understand the expectations of the reader.
  • Create an outline of your assignment.
  • Use your Research and Referencing to support and justify all your points
  • Use Evidence to support your proposed research design and methodology

Your assignment should include in-text citations and be supported with a full List of References. You are expected to use the Harvard Referencing Style.

Research Methods – Suggested Proposal template

Abstract (Guidelines for number of words – 200-250 words)

Table of contents

  1. 1.     Introduction

1.0  Introduction

1.1  Background

1.2  Problem statement

1.3  Purpose of the research

1.4  Motivation (Optional)

1.5  Research Aim

1.6  Research Objectives

  1. 2.     Literature review

Write the literature review based on the themes from the Topic (leadership  styles, employee performance)

(Guidelines for number of words – 1000-1200)

  1. 3.     Research Methodology **

3.0  Introduction

3.1  Research Philosophy

3.2  Research Approach

3.3  Research Strategy

3.4  Research Design

3.5  Population Sampling

3.6  Data Collection

3.7  Data Analysis

3.8  Ethical Considerations

3.9  Reliability and Validity

3.10Time plan (Gantt Chart)

4. Conclusion and potential outcomes **

**(Guidelines for number of words 800-1000 for both Section 3 and 4)

5. Reference list


The List at the end of the work:

• Alphabetical order/Second names first/initial(s) only for first name(s),year of publication,title, etc. Add also the link and date of access.

Remember in-text (throughout the work) referencing again in Harvard style.


(For the subsections – Research Philosophy, Research Approach, Research Design, Data collection and Data Analysis – Write a few lines about the types and then provide justification for your choice


Research Philosophy:

Write about the main research philosophies Interpretivism and positivism, and justify your choice of philosophy

For this task we DO NOT need to collect the data, just explain HOW we will collect the data


WORD LENGTH ALLOWED: 3000 (10% deviation allowed)

Ensure that you have covered and/or checked the following:





Spelling/grammar/meaning and sense





Table of contents

Neat and not too long – ½ page is really long enough.





Introduction (part1)

Background and context with some academic grounding (have academics shown previous interest in the topic? – 2 or 3 references)



Research question, aim,  research objectives + smaller sub-questions if you have the words available.



Rationale (the reason for the proposal/the value of undertaking it/its purpose)



Personal reasons for wanting to do this research.



Guidelines for number of words – 600-800





Literature Review (part2)

(To include an introduction, main body and conclusion)


This is a preliminary literature review, so you might indicate in general what you intend to cover in the actual research to come as well as covering a small number of the main texts/research here. You simply have not got the words for a full LR at this stage.

Make sure it covers the main areas of your topic like definitions etc – remembering that a LR is not intended to answer your RQ.

You should conclude it with an identification of the key themes.

Also ensure that your sources are properly academic and from Journals, textbooks and other reliable data sources.



Guidelines for number of words – 1000-1200





Research Methodology


The methodological factors could include a discussion of the following – the  philosophical approach – positivist, interpretivist  or pragmatic; whether or not you see your research as deductive/inductive, longitudinal/cross-sectional, quantitative/qualitative or both, etc.? Say why have you chosen this approach?



The methods need to be discussed – are you adopting primary/secondary research methods (or both)? Types of method – survey, interview, observation, experiment, case study, etc. Why have you chosen this/these approach(es)?



Data collection issues: Population/sampling – must be covered if you are undertaking a survey or doing interviews. How and why have you selected your sampling method(s)?



Data analysis methods you intend to undertake – descriptive or inferential techniques. Software to be used.



Ethics – issues arising from beginning to end.



Reliability and validity issues.



Any limitations to your research?



Time plan – Gantt chart best – remember that, for your final project you will have approximately 12-14 weeks


Potential outcomes





Structure/ Presentation


Clearly state what you hope to find in your research and ensure it is related to the original research objectives that you have stated at the start of your proposal.

Have a summary to wrap up the assignment. You may include the expected outcomes of the research here.

Ensure that your  assignment is well structured, proof read,  with  pagination and a table of contents and references.



Guidelines for number of words –   800-1000




Reference List



The List at the end of the work:

  • Alphabetical order/Second names first/initial(s) only for first name(s), etc.
  • Do not number or bullet point the List
  • Do not sub-divide the List
  • + other techniques.

Remember in-text (throughout the work) referencing again in Harvard style.


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