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Evaluate the major strategic decisions made during the six-round BSG simulation. Reflect on one round that stood out, why and key lessons learn

ASSIGNMENT INSTRUCTIONS

MOD003337 Business Strategy

Assessment

Individual Reflective Report

Assessment code:

011

Academic Year:

2021/2022

Trimester:

2

Module Title:

Business Strategy

Module Code:

MOD003337

Level:

6

Module Leader:

 

Weighting:

50%

Word Limit:

3,000 words – excluding bibliography and any other

attachments such as appendices

Assessed Learning

Outcomes

1 - 5. Refer to the Module Information on VLE for detail.

Submission Deadline:

Please refer to the deadline on the VLE

WRITING YOUR ASSIGNMENT:

  • This is an individually submitted Reflective Report.
  • Completing the Business Strategy Game (BSG) is a pre-requisite for undertaking the Business Strategy Reflective Report.
  • The Assessment is an individual reflective strategy report that assesses the student’s active participation and outcomes achieved on the Business Strategy Game.

SUBMITTING YOUR ASSIGNMENT: MOD003337 Business Strategy

In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline - will be accepted and marked. However, the element of the module’s assessment to which the work contributes will be capped with a maximum mark of 40%. Evaluate the major strategic decisions made during the six-round BSG simulation. Reflect on one round that stood out, why and key lessons learn

Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment. You are required to form a group with other classmates and assume the role of senior managers. You will play six rounds of the strategy simulation, each round representing one year.

Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Director of Studies Team. Please contact [email protected] A request must normally be received and agreed by the Director of Studies Team in writing at least 24 hours prior to the deadline. See rules 6.64-6.73:  http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than five working days after the submission date of this work. Please contact the Director of Studies Team - [email protected] See rules 6.112 –6.141:  http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

ASSIGNMENT

Produce an individual 3,000 word Reflective Business Strategy Report, following your active participation in the BSG:

The Tasks

  1. Evaluate the major strategic decisions made during the six-round BSG simulation. Reflect on one round that stood out, why and key lessons learnt. 30 marks
  2. Reflect on relevant theoretical frameworks applicable to understanding the internal, external and competitive environments of your business; and discuss how these frameworks helped in shaping decisions made in your BSG. 30 marks
  3. Critically evaluate the impact of ONE specific emerging technology on the future of your business and make useful recommendations to future managers. 30 marks
  4. Present a high standard and professional reflective report. 10marks

TOTAL 100 MARKS

ASSESSMENT CRITERIA MOD003337 Business Strategy

To pass this assignment you must satisfactorily complete all elements of the reflective report as prescribed in the Report Structure – Please refer to the report structure in the assessment & assessment guidelines on VLE.

Effectively, your reflective report must demonstrate:

  • Your active participation in the BSG, which is the essence of the reflective report.
  • Your ability to reflect on decisions and lessons learnt from outcomes.
  • Your applicable knowledge of theoretical frameworks relevant to strategy formulation.
  • The awareness of emerging technologies and their impact to business operations
  • The ability to use Harvard referencing correctly
  • Evaluate the major strategic decisions made during the six-round BSG simulation. Reflect on one round that stood out, why and key lessons learn

ASSIGNMENT

Introduction & Guide

The BSG is a web-based total enterprise simulation that can be accessed 24-7 from any computer with an internet connection. The game is strategic in nature and is based upon a global business engaged in the manufacture and sale of athletic footwear. Student teams (or companies) compete against each other for a predetermined pattern of market demand. Your tutor is responsible for overseeing the operation of the game and establishes many of the externalities which will shape company decision-making (such as exchange rates, material prices and shipping costs). You are required to form a group with other classmates and assume the role of senior managers. You will play six rounds of the strategy simulation, each round representing one year.

The game requires the input of yearly business decisions, such as volumes of goods to manufacture, shipment volumes, pricing levels and advertising spend. These decisions are collectively processed on an on-line server program, and the game then rolls on to another year’s play. Scores based on a number of performance metrics (for example, profit, market share, capitalisation, sales volume) are determined, resulting in the teams moving up or down a league table. The BSG can be run over a sustained series of decision periods (simulated years).

You are participating in the business simulation, where you are expected to create/make decisions on a weekly basis, for a firm within an industry (the firm numbers will be allocated by the tutor, but you will self-select the group members to work with – the size of the group membership will depend on the actual number of participants in the game).

TASK

You are required to form a group with other classmates and assume the role of senior managers. You will play six rounds of the strategy simulation, each round representing one year.

In each year, your group is expected to make business decisions in order to meet a number of performance indices, known as ‘investor expectations’. As a group you are expected to reflect on operational strategies implemented in each year and the corresponding outcomes, learning from these, in order to formulate wiser and better strategies in the subsequent year. This should continue until all six rounds of the strategy simulation have been completed.

ASSESSMENT CRITERIA PARTICIPATION PHASE

There will be a briefing and debriefing session before and after each round of the simulation.

Marking Guide

  • The BSG assesses your decision-making efficacy during your participation in the simulation.
  • The overall group grade is automatically generated by the Business Game Simulation itself.
  • The overall grade is based on the group’s Investor Expectation Score translated to a final grade score scaled to a student mark. A scale chart is available on the VLE. This grade, with a 50% weighting, will then contribute to your final overall grade.
If you abstain from making decisions and proceed to save the session, in two or more of the decision rounds, you will be excluded from the simulation. You will thus be unable to participate further and you will be awarded a grade of zero, irrespective of the score on the scoreboard

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