Prepare the third part of an individual report based on the organisation of your choice (Vodafone)
Topic:
Integrated Communications
No# of Pages:
6 pages (1,500 words)
Indicative Assessment 1,2 and 3
Utilising an organisation of your choice, please use this organisation to undertake assessments 1,2 and 3 as outlined below.
MBA Integrated Communication Assignment 1 (25% of total mark) (750 words)
Prepare the first part of an individual report based on the organisation which you have chosen, please write a report which gives a detailed account of the company and its industry background.
MBA Integrated Communications Assignment 2 (25% of total) (750 words)
Prepare the second part of an individual report based on the organisation which you have chosen. In this report please undertake a detailed analysis of the organisation’s current integrated communications strategy, using the relevant communication models and theories and frameworks taught in class.
MBA Integrated Communications Assignment 3 (50% of total mark) (1500 words)
Prepare the third part of an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan based on your findings from your communications analysis undertaken in Assignment 2.
