Identify the key stakeholders of the 2010 FIFA World Cup and briefly outline their motivations and roles.

Assignment Brief

Case study FIFA World cup 2010 South Africa

Questions:

1. Identify the key stakeholders of the 2010 FIFA World Cup and briefly outline their motivations and roles. ( around 600 words)
2. Critically evaluate the positive and negative impacts the 2010 FIFA World Cup have had on South Africa and how these impacts have been measured. (Around 700 words)
3. What lessons can be learnt from 2010 World Cup for other countries who are considering bidding for mega events in the future? (200 words approximately)

Sample Answer

Case Study: FIFA World Cup 2010 South Africa

Key Stakeholders, Motivations, and Roles

The FIFA World Cup 2010 held in South Africa was the first time the tournament was hosted on African soil. This event involved a wide range of stakeholders, each with distinct motivations and roles that contributed to the event`s organisation, delivery, and legacy.

FIFA

As the governing body of international football, FIFA was the primary organiser and owner of the World Cup. Its main motivation was to expand football`s global reach and to demonstrate that Africa could successfully host a mega sporting event. FIFA was responsible for overseeing the event’s planning, approving stadium designs, managing broadcasting rights, and ensuring that the tournament followed international standards. The organisation also sought to profit from sponsorship, media, and ticket sales.

South African Government

The South African government played a crucial role as both a host and major investor. Its primary motivations included stimulating economic growth, improving national infrastructure, enhancing international reputation, and promoting social cohesion. The government committed significant public funds to build or refurbish stadiums, improve transport systems, and provide security. It also aimed to use the World Cup to address socio-economic inequalities and boost tourism.

Local Organising Committee (LOC)

The LOC, a body formed within South Africa, was tasked with the day-to-day management and coordination of event planning. It liaised with FIFA, local authorities, and various stakeholders to ensure the smooth running of the event. Its motivation was to deliver a successful tournament that would leave a positive legacy for the country.

Sponsors and Commercial Partners

Corporate sponsors such as Coca-Cola, Adidas, and Visa invested heavily in the World Cup for global brand exposure. Their motivation was to associate with the prestige of the event and gain access to international markets. Sponsors provided financial backing and promotional campaigns, while gaining exclusive marketing rights during the tournament.

South African Citizens

Ordinary South Africans were important stakeholders, both as spectators and hosts. Their motivations varied. Some anticipated economic benefits, job creation, and improved facilities, while others hoped for a sense of national pride. Many citizens also expected the event to strengthen social unity and bring international attention to their country.

Local Businesses and the Tourism Sector

The tourism industry and small businesses hoped to benefit from the influx of international visitors. Hotels, restaurants, transport services, and vendors expected increased demand and revenue. Their role was to provide services to both visitors and locals, contributing to the event’s success.

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