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Analyse the environmental and competitive forces within the UK optics Industry and consider its attracticveness.

REFERRAL/DEFERRAL

Read the ‘Vision Express’ and ‘Grand strategies in vision’ Case Study. You then choose 3 questions to answer out of the following 5 questions.

  1. Analyse the environmental and competitive forces within the UK optics Industry and consider its attracticveness.
  2. With reference to both competitive and interactive business strategies, identify why vision express has been successful thus far and whether or not it is sustainable.
  3. Assess GrandVision’s governance structure and resource allocation in the light of the risks and challenges it faces. How do you think that GrandVision adds or destroys value for its portfolio?
  4. With reference to Ansoff’s matrix, show how Luxottica ad GrandVision have evolved over time. What can you conclude from each?
  5.  With the creation of EssilorLuxottica, what would you recommend for GrandVision’s future strategy?

The referral/deferral coursework assessment must be submitted by the end of 28th June 2021

Word count: 3000 words (1000 words per question).


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