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BMP4004 Contemporary Issues in Marketing

BMP4004 Contemporary Issues in Marketing

Learning Outcomes Assessed:


Demonstrate ability to use one of a range of digital marketing tools effectively


Reflect on the importance and application of digital marketing tools



Assessment Brief


You are required to build a practical skills portfolio, demonstrating a small integrated marketing communications campaign to promote a product or service, as agreed with your tutor.


A template document is available on moodle. You should submit your portfolio using Turnitin on moodle by 26.07.2019 (No later than 23:59pm).


Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit 5 examples of digital communications that show your understanding of digital marketing tools to achieve given objectives.


Your portfolio will include examples of digital communications, such as: -

  • mock up web pages
  • social media posts
  • other digital media content (such as blog articles)


Your digital communications plan should be designed to attract and persuade the audience/customers to respond to your promotional campaign.

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