BMP4004 Contemporary Issues in Marketing

BMP4004 Contemporary Issues in Marketing

Learning Outcomes Assessed:

1 Demonstrate ability to use one of a range of digital marketing tools effectively 2 Reflect on the importance and application of digital marketing tools

 

Assessment Brief

 

You are required to build a practical skills portfolio, demonstrating a small integrated marketing communications campaign to promote a product or service, as agreed with your tutor.

 

A template document is available on moodle. You should submit your portfolio using Turnitin on moodle by 26.07.2019 (No later than 23:59pm).

 

Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit 5 examples of digital communications that show your understanding of digital marketing tools to achieve given objectives.

 

Your portfolio will include examples of digital communications, such as: -

• mock up web pages
• social media posts
• other digital media content (such as blog articles)

 

Your digital communications plan should be designed to attract and persuade the audience/customers to respond to your promotional campaign.